异动解读 | Trade Desk盘后大跌7.52%,第四季度收入增长预期放缓
异动解读11-07
周四盘后,广告技术公司Trade Desk(TTD)股价大跌7.52%,主要原因是公司预计第四季度收入增长将放缓,引发投资者对其业务增长的担忧。
根据公司公布的最新财报,Trade Desk预计第四季度营收至少为8.4亿美元,虽然高于分析师平均预期的8.302亿美元,但这一数字意味着同比增长仅约13%,低于第三季度18%的增幅。这一预期引发了市场对联网电视市场对其数字广告服务需求的担忧。值得注意的是,Trade Desk股价今年迄今已下跌超过60%。
造成收入增长放缓的原因可能包括:广告商正在收紧营销预算,倾向于选择TikTok、Facebook和Instagram等大型平台;客户将更多预算转向人工智能整合与开发,加剧了广告支出低迷的担忧。尽管如此,公司第三季度表现仍然略好于预期,调整后每股收益为0.45美元,高于分析师预期的0.44美元。作为一家不拥有自身广告库存的需求方平台提供商,Trade Desk允许广告主在各种广告交易平台和出版商之间规划、购买和优化广告活动,但目前面临着来自大型社交媒体平台的激烈竞争。
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