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longLong
longLong
·
2024-01-22
$美团-W(03690)$
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longLong
longLong
·
2023-11-08
[微笑] [微笑] [微笑] [微笑] [微笑]
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longLong
longLong
·
2023-08-25
$哔哩哔哩-W(09626)$
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longLong
longLong
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2023-04-02
[微笑]
The bank exploded, all waiting for Buffett to "rescue"! But why did he invest in this field?
近期,全世界都坐等巴菲特搭救华尔街银行,但没想到等来的却是股神连续加仓西方石油的消息。巴菲特在今年3月份连续三次加仓西方石油,耗资约10亿美元。事实上,巴菲特自2022年以来持续对传统能源股进行加码,
The bank exploded, all waiting for Buffett to "rescue"! But why did he invest in this field?
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longLong
longLong
·
2023-03-31
How much dividend this year
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longLong
longLong
·
2022-11-07
[微笑]
手機影像的下一個賽道會是模塊化嗎?
@品玩:
11月2日,小米在微博上公佈了小米12Ultra概念機,如果在這之前還有人覺得小米和徠卡的合作還只是停留在給照片套濾鏡的這個層級,那麼這款產品曝光後的確是狠狠的打了他們的臉。 既然跟徠卡深度合作,那小米最偏執的做法,就直接把徠卡相機的鏡頭“拿”過來。注意這個拿是物理層面的拿,不是聯合研發一個符合徠卡光學標準的鏡頭模組,而是直接把徠卡M口的鏡頭轉接到手機上。 圖源:小米官網 在手機中塞入兩枚一英寸傳感器,的確是小米在影像嘗試方面的一次“壯舉”,對機身內部結構也是很大的一個挑戰。小米並沒有因爲可以外接鏡頭模組而放棄手機本身的拍攝能力,搭載一英寸底的IMX989的主攝依舊保留,拿掉了潛望長焦並將鏡頭模組中間的超廣角下移,空出的位置才塞下了另一顆一英寸傳感器。 不僅想法非常大膽,投入的成本也極高。據說這款機器的成本高達30W,並且只生產了10臺。 把手機接上外接鏡頭這件事兒早有先例。不提華強北那些亂七八糟的轉接方案,當年陳可辛導演用iPhoneX拍攝短片《三分鐘》的時候,就採用了非常誇張的外置鏡頭,來提高影片的整體效果。 圖源:《三分鐘》幕後花絮截圖 只不過市面上的轉接方案都是把鏡頭對準手機的主攝進行拍攝。像小米這樣直接單獨給外置鏡頭留一個傳感器的做法,還是行業的第一次。 相信對手機影像發展比較熟悉的用戶都明白,其實手機攝影發展到今天,傳感器已經不是限制影像進步的最大障礙了,各家手機廠商逐漸都會推出搭載一英寸傳感器的機型,所以接下來的需要“卷”的,就是鏡頭素質了。 由於小米12S Ultra概念機直接配置了一個裸露在外面(有藍寶石鏡面覆蓋)的一英寸感光元件,所以這臺機器能給用戶帶來的就是它既有手機的計算攝影的便利性,也擁有徠卡相機極高的光學鏡頭素質。 從社交媒體上拿到樣機的幾位大佬分享出來的圖片可以看出,在高素質鏡頭的配合下,小米12SUltra概念機所呈現出來的照片,跟我們手裏的
手機影像的下一個賽道會是模塊化嗎?
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longLong
longLong
·
2022-10-21
[微笑]
@Chrono:
$ASCENDAS REAL ESTATE INV TRUST(A17U.SI)$Sell 30% of my holding at $2.85 and the remaining 70% at $2.64. All at loss but no regret so far. Will monitor and hopefully it it break $2.
$ASCENDAS REAL ESTATE INV TRUST(A17U.SI)$Sell 30% of my holding at $2.85 and the remaining 70% at $2.64. All at loss but no regret so far. Will monitor and hopefully it it break $2.
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longLong
longLong
·
2022-10-09
[微笑]
品牌下一步在快手拼什麼?
@品玩:
今年616大促期間,特步在超級品牌日中憑藉一場女子產品線“半糖系列”新品造勢營銷活動,取得了6.7億全網曝光、3911萬銷售額和近24萬新增粉絲的成績,但在一年前,剛剛進入快手的特步還在怎樣做直播電商運營的問題上摸不着頭腦。 “我們在這件事情上走了挺多的彎路。”特步電商直播中心負責人戛納說。 從決定在快手做運營開始,特步就把快手作爲了新品營銷和收穫新業績增量的渠道,“讓大家認識特步好的產品,而不是甩尾貨清倉”。但因爲自身經驗不足,特步在快手探索了很長時間,直到這場超級品牌日新品營銷活動,才證明了自己策略的正確。 特步電商副總裁沈華東把特步在快手的階段性成功,總結爲以下四點:一是重視私域,二是制定了品效合一的營銷策略,三是快手團隊的支持,第四點也是很重要的一點——把內容做好。 “這個平臺上不單是 ‘人找貨’, ‘貨找人’其實是很重要的一個邏輯。怎麼 ‘貨找人’?靠的就是內容。”沈華東說。 他口中的“內容”,簡言之就是把從前貨架電商中的商品詳情頁,變成了現在直播間和短視頻中的可視化內容。通過一系列自有賬號以及與達人合作過程中的內容運營,更好地讓新品觸達消費者,從而實現銷售的轉化。 而爲了更好地讓特步這樣的品牌方降低直播電商經營的門檻,提高效率新品運營效率,快手平臺也提煉出了一套商家經營方法論和對應的扶持政策。 在近期舉辦的“2022年116商家大會”上,快手電商解讀了今年“快手116心意購物節”的最新玩法。而這場大會更值得關注的是,快手電商正式宣佈推出一項“快手新品超級計劃”——要打造100款GMV破億,以及10000款GMV破千萬的新品。 圖源:快手 快手電商用戶運營負責人葉恆如此向商家解讀新品運營的“三步”策略: 第一步,商家可通過達人、短視頻,完成對用戶的“新品種草”,產生新品購買用戶(種草); 第二步,通過自身店播,引粉到店產生復購(養草); 第三步,養成會員心智
品牌下一步在快手拼什麼?
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longLong
longLong
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2022-10-04
[微笑]
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longLong
longLong
·
2022-09-26
[微笑]
@银环蛇:
$朝聚眼科(02219)$哈哈
$朝聚眼科(02219)$哈哈
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[微笑] ","text":"[微笑] [微笑] [微笑] [微笑] [微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/239094892077192","isVote":1,"tweetType":1,"viewCount":2720,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":212571475914840,"gmtCreate":1692937287560,"gmtModify":1692937289994,"author":{"id":"3568455935515544","authorId":"3568455935515544","name":"longLong","avatar":"https://static.tigerbbs.com/48a9b66d89737d1f232d325dad6b0027","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3568455935515544","authorIdStr":"3568455935515544"},"themes":[],"htmlText":"<a href=\"https://ttm.financial/S/09626\">$哔哩哔哩-W(09626)$ </a><v-v data-views=\"1\"></v-v>","listText":"<a href=\"https://ttm.financial/S/09626\">$哔哩哔哩-W(09626)$ </a><v-v 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","text":"[微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9941587991","repostId":"2324717042","repostType":4,"repost":{"id":"2324717042","kind":"news","weMediaInfo":{"introduction":"致力于提供最及时的财经资讯,最专业的解读分析,覆盖宏观经济、金融机构、A股市场、上市公司、投资理财等财经领域。","home_visible":1,"media_name":"券商中国","id":"9","head_image":"https://static.tigerbbs.com/d482d56459984e8c86a6a137295b3c4f"},"pubTimestamp":1680398034,"share":"https://ttm.financial/m/news/2324717042?lang=en_US&edition=fundamental","pubTime":"2023-04-02 09:13","market":"us","language":"zh","title":"The bank exploded, all waiting for Buffett to \"rescue\"! But why did he invest in this field?","url":"https://stock-news.laohu8.com/highlight/detail?id=2324717042","media":"券商中国","summary":"近期,全世界都坐等巴菲特搭救华尔街银行,但没想到等来的却是股神连续加仓西方石油的消息。巴菲特在今年3月份连续三次加仓西方石油,耗资约10亿美元。事实上,巴菲特自2022年以来持续对传统能源股进行加码,","content":"<p><html><head></head><body><strong>Recently, the whole world has been waiting for Buffett to rescue Wall Street banks, but what they didn't expect was the news that the stock gods continued to increase their positions in Occidental Petroleum.</strong>Buffett increased his position in Occidental Petroleum three times in a row in March this year, costing about $1 billion. In fact, Buffett has continued to overweight traditional energy stocks since 2022, and his investment intensity can be compared with that of building a position in Apple in 2016. A new investment class is being taught...</p><p><p style=\"text-align: justify;\"><strong>However, the investment principles taught by Buffett have never changed, that is, he said at the Sun Valley annual meeting before the bursting of the dot-com bubble in 1999 that \"two birds in the forest are better than one bird in the hand.\" Investment is based on real profits and real dividends, not on illusory expectations.</strong></p><p><p style=\"text-align: justify;\">Qualitatively speaking, Buffett puts the sustainability of the business model first. In the past ten years, \"carbon neutrality\" has aroused cheers from the world and also heavily suppressed investors' enthusiasm for investing in traditional energy stocks. However, the rigid demand characteristics of traditional energy have become more and more prominent in the past two years. Supply continues to be tight, and resource reserves are irreversibly decreasing. Owning oil companies such as Occidental Petroleum and Chevron is like owning oil and gas resources in the Permian Basin.</p><p><strong>Bet on energy stocks, or a once-in-years investment opportunity</strong>Recent regulatory documents from the US SEC show that Berkshire increased its position in Occidental Petroleum three times in a row in March this year, costing about US $1 billion. Its shareholding in Occidental Petroleum has increased to 23.6%, and its market value is about US $12.6 billion; Buffett also holds an 8.51% stake in another oil company, Chevron, with a market value of $25.6 billion.</p><p><p style=\"text-align: justify;\"><strong>Buffett's pace of increasing his position in Occidental Petroleum may not stop there. In August 2022, Berkshire received permission from the U.S. Federal Energy Regulatory Commission to purchase 50% of Occidental Petroleum's common stock.</strong></p><p><p style=\"text-align: justify;\">Buffett's investment in Occidental Petroleum dates back to 2019. In 2019, Occidental Petroleum launched a bidding war with Chevron for Anadarko Petroleum, and Occidental Petroleum's management successfully convinced Buffett to fund the bidding war with $10 billion.</p><p><p style=\"text-align: justify;\">With Buffett's blessing, Occidental Petroleum finally won Anadarko Petroleum Company. However, the $10 billion was invested in the form of preferred shares, which yielded as much as 8%. Buffet also received 84 million warrants from Occidental Petroleum with an exercise price of $59.62 per share.</p><p><p style=\"text-align: justify;\">Buffett has continued to buy Occidental Petroleum from the secondary market since 2022, buying a total of 190 million shares throughout the year. In 2022, Buffett's stake in Occidental Petroleum will rise from 0 to 21.59%. In 2023, Buffett continued to increase his holdings in Occidental Petroleum, which currently stands at 23.6%.</p><p><p style=\"text-align: justify;\"><strong>Buffett also significantly increased his position in Chevron in 2022. Berkshire's 2021 annual report shows that the company only holds 2% of Chevron's shares. Chevron's annual report shows that as of the end of 2022, Berkshire held 8.51% of Chevron's shares. This means that Buffett has increased his holdings of about 140 million shares in Chevron in 2022, and his stake in Chevron has increased from 2% to 8.51%.</strong></p><p><p style=\"text-align: justify;\">Traditional energy stocks are another big move by Buffett after buying Apple in 2016. In 2016, Berkshire bought 2.5% of Apple's shares, and in 2017, Berkshire's shareholding in Apple rose to 3.3%; In 2018, the shareholding ratio rose to 5.4%. It took Buffett three years to complete most of the position building work in Apple, which cost about 36 billion US dollars. He still holds shares, with a maximum floating profit of 5 times. One Apple company accounts for 40% of Buffett's overall position.</p><p><strong>Two birds in the forest are better than one in the hand</strong>Whether Buffett buys Apple or traditional energy companies, his investment principles have never changed. That's what he emphasized in his speech in Sun Valley in 1999, \"Two birds in the forest are better than one bird in the hand\".</p><p><p style=\"text-align: justify;\">Buffett continues to collect stocks of traditional energy companies from the secondary market in 2022, largely because these companies are characterized by high profitability, high cash flow, high dividends (or buybacks), and low P/E.</p><p><p style=\"text-align: justify;\">Take Chevron as an example. The company's net profit attributable to the parent company in 2022 is US $35.47 billion, and its current market value is US $300 billion, which is less than 9 times that of P/E. In 2022, Chevron's net cash flow from operating activities was $49.6 billion, while Chevron's 2022 dividend payout per share was $5.68 and its latest Dividend ratio was approximately 3.6%. Chevron also announced a $75 billion share repurchase plan in January this year, which is equivalent to one-third of its market value. Regardless of repurchase or dividends, the company distributes the business results to shareholders in the form of real money.</p><p><p style=\"text-align: justify;\">Occidental Petroleum's net profit attributable to its parent company in 2022 will be US $13.3 billion. The company's current total market value is US $55 billion, and P/E is only 4 times that of. In 2022, Occidental Petroleum's net cash flow from operating activities was $16.8 billion, with a dividend payout of $0.52 per share, and its latest Dividend ratio was less than 1%. The head of Occidental Petroleum said in a recent interview with the media, \"One of our major focuses in 2023 is to repurchase common shares, and possibly preferred shares.\"</p><p><strong>Three questions to answer when investing</strong>Munger once said: \"I have worked with a legendary figure with great vision for many years, and I am always surprised to find that people can master many fields as long as they master and constantly apply all the obvious and easy-to-learn principles.\"</p><p><p style=\"text-align: justify;\">From a qualitative point of view, as Munger answered at the Daily Journal annual meeting: Holding Occidental Petroleum and Chevron is equivalent to owning oil and gas resources in the Permian Basin. As far as the energy industry is concerned, traditional energy cannot be replaced for a long time, which means that the high profitability, high cash flow and high dividends of traditional energy companies such as Occidental Petroleum and Chevron can be sustained, meeting Aesop's \"two birds\" The certainty requirement that a bird in the forest is not as good as a bird in hand \".</p><p><p style=\"text-align: justify;\">The U.S. Energy Information Administration also predicted in its outlook report released on March 16 this year that U.S. oil production will remain at historically high levels from now until 2050, and may even increase further.</p><p><p style=\"text-align: justify;\">After carefully analyzing the data of Occidental Petroleum and Chevron, we can actually see that Buffett answered three questions: How are you sure there must be birds in the bushes? When will they appear, and how many will there be? What is the risk-free capital interest rate? If investors can answer these three questions, they will get the maximum value of the bushes, and then the maximum number of birds. Of course, the bird here means the dollar.</p><p><p style=\"text-align: justify;\"><strong>Buffet pointed out that, for example, Dividend ratio, P/E, price-to-book ratio and even growth rate, unless they are linked to the amount and timing of cash inflows and outflows of enterprises to a certain extent, valuation cannot be used. The sustainability of a company's business model and cash flow sustainability are related to the qualitative judgment of investment. Without qualitative judgment, quantitative indicators cannot answer how much the company is worth.</strong></p><p><p style=\"text-align: justify;\">A-share energy stocks are mainly coal stocks. Price investment tycoon Zhang Yao and others have only increased their investment in coal stocks since 2018, and all dividends from coal stocks have been used to rebuy. Their investment logic in energy stocks is the same as what Munger said. The energy reserves formed over hundreds of millions of years are irreversibly decreasing, the value of resources owned by energy companies will become higher and higher, and the company's business model is sustainable. At the same time, from the current point of view, the high Dividend rate, high profitability, high cash flow and low P/E of these companies are in line with their deterministic principle of \"two birds in the forest are better than one bird in the hand\".</p><p></body></html></p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>The bank exploded, all waiting for Buffett to \"rescue\"! But why did he invest in this field?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nThe bank exploded, all waiting for Buffett to \"rescue\"! But why did he invest in this field?\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/9\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/d482d56459984e8c86a6a137295b3c4f);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">券商中国 </p>\n<p class=\"h-time smaller\">2023-04-02 09:13</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p><html><head></head><body><strong>Recently, the whole world has been waiting for Buffett to rescue Wall Street banks, but what they didn't expect was the news that the stock gods continued to increase their positions in Occidental Petroleum.</strong>Buffett increased his position in Occidental Petroleum three times in a row in March this year, costing about $1 billion. In fact, Buffett has continued to overweight traditional energy stocks since 2022, and his investment intensity can be compared with that of building a position in Apple in 2016. A new investment class is being taught...</p><p><p style=\"text-align: justify;\"><strong>However, the investment principles taught by Buffett have never changed, that is, he said at the Sun Valley annual meeting before the bursting of the dot-com bubble in 1999 that \"two birds in the forest are better than one bird in the hand.\" Investment is based on real profits and real dividends, not on illusory expectations.</strong></p><p><p style=\"text-align: justify;\">Qualitatively speaking, Buffett puts the sustainability of the business model first. In the past ten years, \"carbon neutrality\" has aroused cheers from the world and also heavily suppressed investors' enthusiasm for investing in traditional energy stocks. However, the rigid demand characteristics of traditional energy have become more and more prominent in the past two years. Supply continues to be tight, and resource reserves are irreversibly decreasing. Owning oil companies such as Occidental Petroleum and Chevron is like owning oil and gas resources in the Permian Basin.</p><p><strong>Bet on energy stocks, or a once-in-years investment opportunity</strong>Recent regulatory documents from the US SEC show that Berkshire increased its position in Occidental Petroleum three times in a row in March this year, costing about US $1 billion. Its shareholding in Occidental Petroleum has increased to 23.6%, and its market value is about US $12.6 billion; Buffett also holds an 8.51% stake in another oil company, Chevron, with a market value of $25.6 billion.</p><p><p style=\"text-align: justify;\"><strong>Buffett's pace of increasing his position in Occidental Petroleum may not stop there. In August 2022, Berkshire received permission from the U.S. Federal Energy Regulatory Commission to purchase 50% of Occidental Petroleum's common stock.</strong></p><p><p style=\"text-align: justify;\">Buffett's investment in Occidental Petroleum dates back to 2019. In 2019, Occidental Petroleum launched a bidding war with Chevron for Anadarko Petroleum, and Occidental Petroleum's management successfully convinced Buffett to fund the bidding war with $10 billion.</p><p><p style=\"text-align: justify;\">With Buffett's blessing, Occidental Petroleum finally won Anadarko Petroleum Company. However, the $10 billion was invested in the form of preferred shares, which yielded as much as 8%. Buffet also received 84 million warrants from Occidental Petroleum with an exercise price of $59.62 per share.</p><p><p style=\"text-align: justify;\">Buffett has continued to buy Occidental Petroleum from the secondary market since 2022, buying a total of 190 million shares throughout the year. In 2022, Buffett's stake in Occidental Petroleum will rise from 0 to 21.59%. In 2023, Buffett continued to increase his holdings in Occidental Petroleum, which currently stands at 23.6%.</p><p><p style=\"text-align: justify;\"><strong>Buffett also significantly increased his position in Chevron in 2022. Berkshire's 2021 annual report shows that the company only holds 2% of Chevron's shares. Chevron's annual report shows that as of the end of 2022, Berkshire held 8.51% of Chevron's shares. This means that Buffett has increased his holdings of about 140 million shares in Chevron in 2022, and his stake in Chevron has increased from 2% to 8.51%.</strong></p><p><p style=\"text-align: justify;\">Traditional energy stocks are another big move by Buffett after buying Apple in 2016. In 2016, Berkshire bought 2.5% of Apple's shares, and in 2017, Berkshire's shareholding in Apple rose to 3.3%; In 2018, the shareholding ratio rose to 5.4%. It took Buffett three years to complete most of the position building work in Apple, which cost about 36 billion US dollars. He still holds shares, with a maximum floating profit of 5 times. One Apple company accounts for 40% of Buffett's overall position.</p><p><strong>Two birds in the forest are better than one in the hand</strong>Whether Buffett buys Apple or traditional energy companies, his investment principles have never changed. That's what he emphasized in his speech in Sun Valley in 1999, \"Two birds in the forest are better than one bird in the hand\".</p><p><p style=\"text-align: justify;\">Buffett continues to collect stocks of traditional energy companies from the secondary market in 2022, largely because these companies are characterized by high profitability, high cash flow, high dividends (or buybacks), and low P/E.</p><p><p style=\"text-align: justify;\">Take Chevron as an example. The company's net profit attributable to the parent company in 2022 is US $35.47 billion, and its current market value is US $300 billion, which is less than 9 times that of P/E. In 2022, Chevron's net cash flow from operating activities was $49.6 billion, while Chevron's 2022 dividend payout per share was $5.68 and its latest Dividend ratio was approximately 3.6%. Chevron also announced a $75 billion share repurchase plan in January this year, which is equivalent to one-third of its market value. Regardless of repurchase or dividends, the company distributes the business results to shareholders in the form of real money.</p><p><p style=\"text-align: justify;\">Occidental Petroleum's net profit attributable to its parent company in 2022 will be US $13.3 billion. The company's current total market value is US $55 billion, and P/E is only 4 times that of. In 2022, Occidental Petroleum's net cash flow from operating activities was $16.8 billion, with a dividend payout of $0.52 per share, and its latest Dividend ratio was less than 1%. The head of Occidental Petroleum said in a recent interview with the media, \"One of our major focuses in 2023 is to repurchase common shares, and possibly preferred shares.\"</p><p><strong>Three questions to answer when investing</strong>Munger once said: \"I have worked with a legendary figure with great vision for many years, and I am always surprised to find that people can master many fields as long as they master and constantly apply all the obvious and easy-to-learn principles.\"</p><p><p style=\"text-align: justify;\">From a qualitative point of view, as Munger answered at the Daily Journal annual meeting: Holding Occidental Petroleum and Chevron is equivalent to owning oil and gas resources in the Permian Basin. As far as the energy industry is concerned, traditional energy cannot be replaced for a long time, which means that the high profitability, high cash flow and high dividends of traditional energy companies such as Occidental Petroleum and Chevron can be sustained, meeting Aesop's \"two birds\" The certainty requirement that a bird in the forest is not as good as a bird in hand \".</p><p><p style=\"text-align: justify;\">The U.S. Energy Information Administration also predicted in its outlook report released on March 16 this year that U.S. oil production will remain at historically high levels from now until 2050, and may even increase further.</p><p><p style=\"text-align: justify;\">After carefully analyzing the data of Occidental Petroleum and Chevron, we can actually see that Buffett answered three questions: How are you sure there must be birds in the bushes? When will they appear, and how many will there be? What is the risk-free capital interest rate? If investors can answer these three questions, they will get the maximum value of the bushes, and then the maximum number of birds. Of course, the bird here means the dollar.</p><p><p style=\"text-align: justify;\"><strong>Buffet pointed out that, for example, Dividend ratio, P/E, price-to-book ratio and even growth rate, unless they are linked to the amount and timing of cash inflows and outflows of enterprises to a certain extent, valuation cannot be used. The sustainability of a company's business model and cash flow sustainability are related to the qualitative judgment of investment. Without qualitative judgment, quantitative indicators cannot answer how much the company is worth.</strong></p><p><p style=\"text-align: justify;\">A-share energy stocks are mainly coal stocks. Price investment tycoon Zhang Yao and others have only increased their investment in coal stocks since 2018, and all dividends from coal stocks have been used to rebuy. Their investment logic in energy stocks is the same as what Munger said. The energy reserves formed over hundreds of millions of years are irreversibly decreasing, the value of resources owned by energy companies will become higher and higher, and the company's business model is sustainable. At the same time, from the current point of view, the high Dividend rate, high profitability, high cash flow and low P/E of these companies are in line with their deterministic principle of \"two birds in the forest are better than one bird in the hand\".</p><p></body></html></p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/f3ecc14db02762fcb82cdbb76e654301","relate_stocks":{"OXY":"西方石油"},"source_url":"","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"2324717042","content_text":"近期,全世界都坐等巴菲特搭救华尔街银行,但没想到等来的却是股神连续加仓西方石油的消息。巴菲特在今年3月份连续三次加仓西方石油,耗资约10亿美元。事实上,巴菲特自2022年以来持续对传统能源股进行加码,其投资力度与2016年建仓苹果公司的力度可以相提并论。一堂新的投资课正在讲授……不过,巴菲特讲授的投资原则从来没有变过,那就是他在1999年网络泡沫破裂前的太阳谷年会上所说的“两鸟在林不如一鸟在手”,投资是建立在真实的利润和真实的分红基础之上,而非建立在虚无缥缈的预期之上。从定性上讲,巴菲特将生意模式的可持续性放在第一位。在过去的十年间,“碳中和”曾引发世界的欢呼,也沉重打压了投资者对传统能源股的投资热情。但传统能源的刚需特征这两年越来越突出,供应持续紧张,资源储量在不可逆地减少,而拥有西方石油和雪佛龙等石油公司,就犹如在二叠纪盆地拥有了油气资源。下注能源股,或是多年一遇的投资机会美国SEC近期的监管文件显示,伯克希尔在今年3月份连续三次加仓西方石油,耗资约10亿美元,对西方石油的持股比例已经上升为23.6%,持仓市值约为126亿美元;巴菲特同时还持有另一家石油公司——雪佛龙8.51%的股份,持仓市值为256亿美元。巴菲特对西方石油的加仓步伐可能并不会就此打住。2022年8月,伯克希尔曾获得美国联邦能源监督委员会的许可,可以购买西方石油50%的普通股。巴菲特对西方石油的投资可以追溯到2019年。2019年,西方石油与雪佛龙为阿纳达科石油公司展开竞购战,西方石油公司的管理层成功说服了巴菲特为竞购战提供100亿美元的资金。在巴菲特的加持下,西方石油最终拿下了阿纳达科石油公司。不过,这100亿美元是以优先股的形式进行投资的,收益率高达8%,巴菲特还获得了西方石油8400万份行权价为每股59.62美元的认股权证。巴菲特自2022年开始持续从二级市场上买入西方石油,全年共买入了1.9亿股。在2022年,巴菲特对西方石油的持股比例从0上升为21.59%。2023年,巴菲特继续增持西方石油,目前持股比例为23.6%。巴菲特也是在2022年大幅加仓雪佛龙的。伯克希尔2021年的年报显示,公司仅持有雪佛龙2%的股份。雪佛龙的年报显示,截至2022年底,伯克希尔持有雪佛龙8.51%的股份。这意味着,巴菲特在2022年增持了约1.4亿股雪佛龙,对雪佛龙的持股比例从2%上升至8.51%。传统能源股是巴菲特继2016年大买苹果公司之后的又一次大手笔。2016年伯克希尔买入了苹果公司2.5%的股份,2017年伯克希尔对苹果公司的持股比例上升到了3.3%;2018年持股比例又上升至5.4%。巴菲特用了三年的时间完成了对苹果公司的绝大部分建仓工作,耗资约360亿美元,至今仍然持股不动,浮盈最高为5倍,一家苹果公司就占据了巴菲特整体仓位的四成。两鸟在林不如一鸟在手巴菲特无论是买入苹果公司,还是传统能源公司,其投资的原则一向没有变过。那就是他在1999年太阳谷演讲中所重点阐述过的,“两鸟在林不如一鸟在手”。巴菲特2022年不断从二级市场上收集传统能源公司的股票,很大程度上是因为这些公司具有高盈利、高现金流、高分红(或回购)和低市盈率的特征。拿雪佛龙公司来说,该公司2022年的归母净利润是354.7亿美元,当前市值为3000亿美元,市盈率不足9倍。2022年,雪佛龙经营活动产生的现金流净额为496亿美元,而雪佛龙2022年的每股派息为5.68美元,最新股息率约为3.6%。雪佛龙在今年1月份还宣布了750亿美元的股票回购计划,该项计划相当于其市值的三分之一。无论回购还是分红,公司都是以真金白银的方式将企业经营成果分配给股东。西方石油公司2022年的归母净利润为133亿美元,当前公司总市值为550亿美元,市盈率仅为4倍。2022年,西方石油经营活动的净现金流为168亿美元,每股派息为0.52美元,最新股息率不足1%。西方石油的负责人在近期接受媒体采访时说,“我们在2023年的一大重点是回购普通股,可能还有优先股。”投资要回答的三个问题芒格曾说过:“我和一个眼光极准的传奇人物合作了许多年,我总是很惊讶地发现,原来人们只要掌握和不停地应用所有明显而且容易学习的原理,就能够精通许许多多的领域。”从定性的角度看,就如芒格在Daily Journal年会上所回答的:持有西方石油和雪佛龙相当于在二叠纪盆地拥有了油气资源。就能源行业来说,传统能源很长一段时间内无法被替代,这意味着西方石油和雪佛龙等传统能源公司的高盈利、高现金流和高分红可以持续,满足了伊索的“两鸟在林不如一鸟在手”的确定性要求。美国能源信息署在今年3月16日发布的展望报告中也预测,从现在到2050年,美国的石油产量将一直保持在历史高位,甚至可能进一步增加。在仔细分析西方石油和雪佛龙的数据之后,我们其实可以看出巴菲特回答了三个问题:你怎么肯定灌木丛里肯定有鸟?它们何时出现,以及会有多少只?无风险的资本利率是多少?如果投资者能回答这三个问题,就会得出灌木丛的最大价值,进而推知鸟儿的最大数量。当然,这里的鸟儿是指美元。巴菲特提出,例如股息率、市盈率、市净率甚至成长率,除非它们一定程度上与企业的现金流入、流出数量和时间挂钩,否则就无法运用估值。公司商业模式的可持续性与现金流可持续性关乎投资的定性判断,如果没有定性的判断,定量指标是无法回答公司到底能值多少钱。A股的能源股主要以煤炭股为主,价投大佬张尧等人自2018年以来对煤炭股的投资只增不减,煤炭股的分红全部用来再买入。他们的能源股投资逻辑也与芒格所说的一样,亿万年形成的能源储量在不可逆地减少,能源公司所拥有的资源价值也会越来越高,公司的商业模式具有可持续性。与此同时,站在当前的时点看,这些公司的高股息率、高盈利、高现金流与低市盈率符合其“两鸟在林不如一鸟在手”的确定性原则。","news_type":1,"symbols_score_info":{"OXY":0.9}},"isVote":1,"tweetType":1,"viewCount":2781,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9941678790,"gmtCreate":1680240182111,"gmtModify":1680240186223,"author":{"id":"3568455935515544","authorId":"3568455935515544","name":"longLong","avatar":"https://static.tigerbbs.com/48a9b66d89737d1f232d325dad6b0027","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3568455935515544","authorIdStr":"3568455935515544"},"themes":[],"htmlText":"How 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既然跟徠卡深度合作,那小米最偏執的做法,就直接把徠卡相機的鏡頭“拿”過來。注意這個拿是物理層面的拿,不是聯合研發一個符合徠卡光學標準的鏡頭模組,而是直接把徠卡M口的鏡頭轉接到手機上。 圖源:小米官網 在手機中塞入兩枚一英寸傳感器,的確是小米在影像嘗試方面的一次“壯舉”,對機身內部結構也是很大的一個挑戰。小米並沒有因爲可以外接鏡頭模組而放棄手機本身的拍攝能力,搭載一英寸底的IMX989的主攝依舊保留,拿掉了潛望長焦並將鏡頭模組中間的超廣角下移,空出的位置才塞下了另一顆一英寸傳感器。 不僅想法非常大膽,投入的成本也極高。據說這款機器的成本高達30W,並且只生產了10臺。 把手機接上外接鏡頭這件事兒早有先例。不提華強北那些亂七八糟的轉接方案,當年陳可辛導演用iPhoneX拍攝短片《三分鐘》的時候,就採用了非常誇張的外置鏡頭,來提高影片的整體效果。 圖源:《三分鐘》幕後花絮截圖 只不過市面上的轉接方案都是把鏡頭對準手機的主攝進行拍攝。像小米這樣直接單獨給外置鏡頭留一個傳感器的做法,還是行業的第一次。 相信對手機影像發展比較熟悉的用戶都明白,其實手機攝影發展到今天,傳感器已經不是限制影像進步的最大障礙了,各家手機廠商逐漸都會推出搭載一英寸傳感器的機型,所以接下來的需要“卷”的,就是鏡頭素質了。 由於小米12S Ultra概念機直接配置了一個裸露在外面(有藍寶石鏡面覆蓋)的一英寸感光元件,所以這臺機器能給用戶帶來的就是它既有手機的計算攝影的便利性,也擁有徠卡相機極高的光學鏡頭素質。 從社交媒體上拿到樣機的幾位大佬分享出來的圖片可以看出,在高素質鏡頭的配合下,小米12SUltra概念機所呈現出來的照片,跟我們手裏的","listText":"11月2日,小米在微博上公佈了小米12Ultra概念機,如果在這之前還有人覺得小米和徠卡的合作還只是停留在給照片套濾鏡的這個層級,那麼這款產品曝光後的確是狠狠的打了他們的臉。 既然跟徠卡深度合作,那小米最偏執的做法,就直接把徠卡相機的鏡頭“拿”過來。注意這個拿是物理層面的拿,不是聯合研發一個符合徠卡光學標準的鏡頭模組,而是直接把徠卡M口的鏡頭轉接到手機上。 圖源:小米官網 在手機中塞入兩枚一英寸傳感器,的確是小米在影像嘗試方面的一次“壯舉”,對機身內部結構也是很大的一個挑戰。小米並沒有因爲可以外接鏡頭模組而放棄手機本身的拍攝能力,搭載一英寸底的IMX989的主攝依舊保留,拿掉了潛望長焦並將鏡頭模組中間的超廣角下移,空出的位置才塞下了另一顆一英寸傳感器。 不僅想法非常大膽,投入的成本也極高。據說這款機器的成本高達30W,並且只生產了10臺。 把手機接上外接鏡頭這件事兒早有先例。不提華強北那些亂七八糟的轉接方案,當年陳可辛導演用iPhoneX拍攝短片《三分鐘》的時候,就採用了非常誇張的外置鏡頭,來提高影片的整體效果。 圖源:《三分鐘》幕後花絮截圖 只不過市面上的轉接方案都是把鏡頭對準手機的主攝進行拍攝。像小米這樣直接單獨給外置鏡頭留一個傳感器的做法,還是行業的第一次。 相信對手機影像發展比較熟悉的用戶都明白,其實手機攝影發展到今天,傳感器已經不是限制影像進步的最大障礙了,各家手機廠商逐漸都會推出搭載一英寸傳感器的機型,所以接下來的需要“卷”的,就是鏡頭素質了。 由於小米12S Ultra概念機直接配置了一個裸露在外面(有藍寶石鏡面覆蓋)的一英寸感光元件,所以這臺機器能給用戶帶來的就是它既有手機的計算攝影的便利性,也擁有徠卡相機極高的光學鏡頭素質。 從社交媒體上拿到樣機的幾位大佬分享出來的圖片可以看出,在高素質鏡頭的配合下,小米12SUltra概念機所呈現出來的照片,跟我們手裏的","text":"11月2日,小米在微博上公佈了小米12Ultra概念機,如果在這之前還有人覺得小米和徠卡的合作還只是停留在給照片套濾鏡的這個層級,那麼這款產品曝光後的確是狠狠的打了他們的臉。 既然跟徠卡深度合作,那小米最偏執的做法,就直接把徠卡相機的鏡頭“拿”過來。注意這個拿是物理層面的拿,不是聯合研發一個符合徠卡光學標準的鏡頭模組,而是直接把徠卡M口的鏡頭轉接到手機上。 圖源:小米官網 在手機中塞入兩枚一英寸傳感器,的確是小米在影像嘗試方面的一次“壯舉”,對機身內部結構也是很大的一個挑戰。小米並沒有因爲可以外接鏡頭模組而放棄手機本身的拍攝能力,搭載一英寸底的IMX989的主攝依舊保留,拿掉了潛望長焦並將鏡頭模組中間的超廣角下移,空出的位置才塞下了另一顆一英寸傳感器。 不僅想法非常大膽,投入的成本也極高。據說這款機器的成本高達30W,並且只生產了10臺。 把手機接上外接鏡頭這件事兒早有先例。不提華強北那些亂七八糟的轉接方案,當年陳可辛導演用iPhoneX拍攝短片《三分鐘》的時候,就採用了非常誇張的外置鏡頭,來提高影片的整體效果。 圖源:《三分鐘》幕後花絮截圖 只不過市面上的轉接方案都是把鏡頭對準手機的主攝進行拍攝。像小米這樣直接單獨給外置鏡頭留一個傳感器的做法,還是行業的第一次。 相信對手機影像發展比較熟悉的用戶都明白,其實手機攝影發展到今天,傳感器已經不是限制影像進步的最大障礙了,各家手機廠商逐漸都會推出搭載一英寸傳感器的機型,所以接下來的需要“卷”的,就是鏡頭素質了。 由於小米12S Ultra概念機直接配置了一個裸露在外面(有藍寶石鏡面覆蓋)的一英寸感光元件,所以這臺機器能給用戶帶來的就是它既有手機的計算攝影的便利性,也擁有徠卡相機極高的光學鏡頭素質。 從社交媒體上拿到樣機的幾位大佬分享出來的圖片可以看出,在高素質鏡頭的配合下,小米12SUltra概念機所呈現出來的照片,跟我們手裏的","images":[],"top":1,"highlighted":1,"essential":1,"paper":2,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/664952965","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"CN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":2569,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9981099061,"gmtCreate":1666334374454,"gmtModify":1676537743125,"author":{"id":"3568455935515544","authorId":"3568455935515544","name":"longLong","avatar":"https://static.tigerbbs.com/48a9b66d89737d1f232d325dad6b0027","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3568455935515544","authorIdStr":"3568455935515544"},"themes":[],"htmlText":"[微笑]","listText":"[微笑]","text":"[微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9981099061","repostId":"9983752978","repostType":1,"repost":{"id":9983752978,"gmtCreate":1666325762295,"gmtModify":1676537741819,"author":{"id":"3576878638522885","authorId":"3576878638522885","name":"Chrono","avatar":"https://static.tigerbbs.com/79f746a4dc41ef35ab2b3f25a0886a49","crmLevel":11,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3576878638522885","authorIdStr":"3576878638522885"},"themes":[],"htmlText":"<a href=\"https://ttm.financial/S/A17U.SI\">$ASCENDAS REAL ESTATE INV TRUST(A17U.SI)$</a>Sell 30% of my holding at $2.85 and the remaining 70% at $2.64. All at loss but no regret so far. Will monitor and hopefully it it break $2.","listText":"<a href=\"https://ttm.financial/S/A17U.SI\">$ASCENDAS REAL ESTATE INV TRUST(A17U.SI)$</a>Sell 30% of my holding at $2.85 and the remaining 70% at $2.64. All at loss but no regret so far. Will monitor and hopefully it it break $2.","text":"$ASCENDAS REAL ESTATE INV TRUST(A17U.SI)$Sell 30% of my holding at $2.85 and the remaining 70% at $2.64. All at loss but no regret so far. Will monitor and hopefully it it break $2.","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9983752978","isVote":1,"tweetType":1,"viewCount":0,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},"isVote":1,"tweetType":1,"viewCount":2657,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":9914282495,"gmtCreate":1665286864818,"gmtModify":1676537582891,"author":{"id":"3568455935515544","authorId":"3568455935515544","name":"longLong","avatar":"https://static.tigerbbs.com/48a9b66d89737d1f232d325dad6b0027","crmLevel":12,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3568455935515544","authorIdStr":"3568455935515544"},"themes":[],"htmlText":"[微笑]","listText":"[微笑]","text":"[微笑]","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":1,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/9914282495","repostId":"666015774","repostType":1,"repost":{"id":666015774,"gmtCreate":1665278708000,"gmtModify":1676537581722,"author":{"id":"3585895914412071","authorId":"3585895914412071","name":"品玩","avatar":"https://static.tigerbbs.com/b172a08e9f14d6bb2f35c135c87f473e","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"idStr":"3585895914412071","authorIdStr":"3585895914412071"},"themes":[],"title":"品牌下一步在快手拼什麼?","htmlText":"今年616大促期間,特步在超級品牌日中憑藉一場女子產品線“半糖系列”新品造勢營銷活動,取得了6.7億全網曝光、3911萬銷售額和近24萬新增粉絲的成績,但在一年前,剛剛進入快手的特步還在怎樣做直播電商運營的問題上摸不着頭腦。 “我們在這件事情上走了挺多的彎路。”特步電商直播中心負責人戛納說。 從決定在快手做運營開始,特步就把快手作爲了新品營銷和收穫新業績增量的渠道,“讓大家認識特步好的產品,而不是甩尾貨清倉”。但因爲自身經驗不足,特步在快手探索了很長時間,直到這場超級品牌日新品營銷活動,才證明了自己策略的正確。 特步電商副總裁沈華東把特步在快手的階段性成功,總結爲以下四點:一是重視私域,二是制定了品效合一的營銷策略,三是快手團隊的支持,第四點也是很重要的一點——把內容做好。 “這個平臺上不單是 ‘人找貨’, ‘貨找人’其實是很重要的一個邏輯。怎麼 ‘貨找人’?靠的就是內容。”沈華東說。 他口中的“內容”,簡言之就是把從前貨架電商中的商品詳情頁,變成了現在直播間和短視頻中的可視化內容。通過一系列自有賬號以及與達人合作過程中的內容運營,更好地讓新品觸達消費者,從而實現銷售的轉化。 而爲了更好地讓特步這樣的品牌方降低直播電商經營的門檻,提高效率新品運營效率,快手平臺也提煉出了一套商家經營方法論和對應的扶持政策。 在近期舉辦的“2022年116商家大會”上,快手電商解讀了今年“快手116心意購物節”的最新玩法。而這場大會更值得關注的是,快手電商正式宣佈推出一項“快手新品超級計劃”——要打造100款GMV破億,以及10000款GMV破千萬的新品。 圖源:快手 快手電商用戶運營負責人葉恆如此向商家解讀新品運營的“三步”策略: 第一步,商家可通過達人、短視頻,完成對用戶的“新品種草”,產生新品購買用戶(種草); 第二步,通過自身店播,引粉到店產生復購(養草); 第三步,養成會員心智","listText":"今年616大促期間,特步在超級品牌日中憑藉一場女子產品線“半糖系列”新品造勢營銷活動,取得了6.7億全網曝光、3911萬銷售額和近24萬新增粉絲的成績,但在一年前,剛剛進入快手的特步還在怎樣做直播電商運營的問題上摸不着頭腦。 “我們在這件事情上走了挺多的彎路。”特步電商直播中心負責人戛納說。 從決定在快手做運營開始,特步就把快手作爲了新品營銷和收穫新業績增量的渠道,“讓大家認識特步好的產品,而不是甩尾貨清倉”。但因爲自身經驗不足,特步在快手探索了很長時間,直到這場超級品牌日新品營銷活動,才證明了自己策略的正確。 特步電商副總裁沈華東把特步在快手的階段性成功,總結爲以下四點:一是重視私域,二是制定了品效合一的營銷策略,三是快手團隊的支持,第四點也是很重要的一點——把內容做好。 “這個平臺上不單是 ‘人找貨’, ‘貨找人’其實是很重要的一個邏輯。怎麼 ‘貨找人’?靠的就是內容。”沈華東說。 他口中的“內容”,簡言之就是把從前貨架電商中的商品詳情頁,變成了現在直播間和短視頻中的可視化內容。通過一系列自有賬號以及與達人合作過程中的內容運營,更好地讓新品觸達消費者,從而實現銷售的轉化。 而爲了更好地讓特步這樣的品牌方降低直播電商經營的門檻,提高效率新品運營效率,快手平臺也提煉出了一套商家經營方法論和對應的扶持政策。 在近期舉辦的“2022年116商家大會”上,快手電商解讀了今年“快手116心意購物節”的最新玩法。而這場大會更值得關注的是,快手電商正式宣佈推出一項“快手新品超級計劃”——要打造100款GMV破億,以及10000款GMV破千萬的新品。 圖源:快手 快手電商用戶運營負責人葉恆如此向商家解讀新品運營的“三步”策略: 第一步,商家可通過達人、短視頻,完成對用戶的“新品種草”,產生新品購買用戶(種草); 第二步,通過自身店播,引粉到店產生復購(養草); 第三步,養成會員心智","text":"今年616大促期間,特步在超級品牌日中憑藉一場女子產品線“半糖系列”新品造勢營銷活動,取得了6.7億全網曝光、3911萬銷售額和近24萬新增粉絲的成績,但在一年前,剛剛進入快手的特步還在怎樣做直播電商運營的問題上摸不着頭腦。 “我們在這件事情上走了挺多的彎路。”特步電商直播中心負責人戛納說。 從決定在快手做運營開始,特步就把快手作爲了新品營銷和收穫新業績增量的渠道,“讓大家認識特步好的產品,而不是甩尾貨清倉”。但因爲自身經驗不足,特步在快手探索了很長時間,直到這場超級品牌日新品營銷活動,才證明了自己策略的正確。 特步電商副總裁沈華東把特步在快手的階段性成功,總結爲以下四點:一是重視私域,二是制定了品效合一的營銷策略,三是快手團隊的支持,第四點也是很重要的一點——把內容做好。 “這個平臺上不單是 ‘人找貨’, ‘貨找人’其實是很重要的一個邏輯。怎麼 ‘貨找人’?靠的就是內容。”沈華東說。 他口中的“內容”,簡言之就是把從前貨架電商中的商品詳情頁,變成了現在直播間和短視頻中的可視化內容。通過一系列自有賬號以及與達人合作過程中的內容運營,更好地讓新品觸達消費者,從而實現銷售的轉化。 而爲了更好地讓特步這樣的品牌方降低直播電商經營的門檻,提高效率新品運營效率,快手平臺也提煉出了一套商家經營方法論和對應的扶持政策。 在近期舉辦的“2022年116商家大會”上,快手電商解讀了今年“快手116心意購物節”的最新玩法。而這場大會更值得關注的是,快手電商正式宣佈推出一項“快手新品超級計劃”——要打造100款GMV破億,以及10000款GMV破千萬的新品。 圖源:快手 快手電商用戶運營負責人葉恆如此向商家解讀新品運營的“三步”策略: 第一步,商家可通過達人、短視頻,完成對用戶的“新品種草”,產生新品購買用戶(種草); 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