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huiehuie123
huiehuie123
·
2021-06-24
Wow
Chuan Ali will invest 20 billion in community group purchase, aiming to rush into the top three in the industry
阿里入场，各家在社区团购新业务上的烧钱数额不断攀升。
Chuan Ali will invest 20 billion in community group purchase, aiming to rush into the top three in the industry
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huiehuie123
huiehuie123
·
2021-06-24
Give me my T!
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huiehuie123
huiehuie123
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2021-06-23
Trying to get a T
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huiehuie123
huiehuie123
·
2021-06-23
Wow
Daily Excellent Fresh Submitted Red Herring Prospectus, which has been oversubscribed
6月23日讯，据接近IPO的市场人士消息，自更新招股书以来，每日优鲜$(MF)$赴美IPO已获得超额认购。每日优鲜更新招股书显示，其IPO定价为13-16美元/ADS，现有股东中金、腾讯、美国长线基金
Daily Excellent Fresh Submitted Red Herring Prospectus, which has been oversubscribed
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huiehuie123
huiehuie123
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2021-06-18
Give me the T!!
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huiehuie123
huiehuie123
·
2021-06-18
Wow!
At the crossroads of "popular" and "long red", how does Guochao brand go?
提到国货，稍有年纪的人想到的或许是“性价比”，但年轻人的第一反应大概率是“潮”。 这股名为“国潮”的大风，眼下狂热地席卷市场。根据《百度 2021 国潮骄傲搜索大数据》报告，近五年，中国品牌搜索热度占
At the crossroads of "popular" and "long red", how does Guochao brand go?
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huiehuie123
huiehuie123
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2021-06-17
Getting my TIGER!
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huiehuie123
huiehuie123
·
2021-06-17
Wow
What trades do global fund managers get the most together?
最严重的价格上涨出现在能源领域，石油价格攀升至多年来的最高水平，并且没有放缓的迹象。 比特币之后，新的交易热潮出现了。 美国银行6月份的全球基金经理调查显示，大宗商品是投资者们目前最热衷的资产。在此
What trades do global fund managers get the most together?
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huiehuie123
huiehuie123
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2021-06-15
Trying to get the TIGER for stock voucher!
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huiehuie123
huiehuie123
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2021-06-15
Nice!
Sorry, this post has been deleted
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This year, the investment of the US Mission may reach 20 billion yuan, and Pinduoduo will continue to increase its investment. Now that Ali has entered the market, the amount of money burned by various companies in the new business of community group purchase is constantly rising.</p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/ca2161e8ddb469de4171b1fb09459c6b","relate_stocks":{"09988":"阿里巴巴-W","BABA":"阿里巴巴"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1174894944","content_text":"6月24日消息，多位接近阿里的资本市场人士与阿里相关员工透露，社区团购是阿里巴巴今年新零售板块投资的重点项目，或投入至少200亿元，争取进入市场前三行列。\n据多家媒体公开报道，去年美团在社区团购业务上投入约100亿元，拼多多投入约60亿元。今年，美团的投入力度或将达到200亿，拼多多也会继续加大投入力度。如今阿里入场，各家在社区团购新业务上的烧钱数额不断攀升。","news_type":1,"symbols_score_info":{"09988":0.9,"BABA":0.9}},"isVote":1,"tweetType":1,"viewCount":1169,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":128544801,"gmtCreate":1624525433503,"gmtModify":1703839323644,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"htmlText":"Give me my T!","listText":"Give me my T!","text":"Give me my T!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/128544801","isVote":1,"tweetType":1,"viewCount":1214,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":123366704,"gmtCreate":1624409583508,"gmtModify":1703835737453,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"htmlText":"Trying to get a T","listText":"Trying to get a T","text":"Trying to get a T","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/123366704","isVote":1,"tweetType":1,"viewCount":1067,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":123366155,"gmtCreate":1624409559577,"gmtModify":1703835737125,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"htmlText":"Wow","listText":"Wow","text":"Wow","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":4,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/123366155","repostId":"1109081443","repostType":4,"repost":{"id":"1109081443","kind":"news","weMediaInfo":{"introduction":"为用户提供金融资讯、行情、数据，旨在帮助投资者理解世界，做投资决策。","home_visible":1,"media_name":"老虎资讯综合","id":"102","head_image":"https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba"},"pubTimestamp":1624407786,"share":"https://ttm.financial/m/news/1109081443?lang=en_US&edition=fundamental","pubTime":"2021-06-23 08:23","market":"us","language":"zh","title":"Daily Excellent Fresh Submitted Red Herring Prospectus, which has been oversubscribed","url":"https://stock-news.laohu8.com/highlight/detail?id=1109081443","media":"老虎资讯综合","summary":"6月23日讯，据接近IPO的市场人士消息，自更新招股书以来，每日优鲜$(MF)$赴美IPO已获得超额认购。每日优鲜更新招股书显示，其IPO定价为13-16美元/ADS，现有股东中金、腾讯、美国长线基金","content":"<p>June 23rd, according to market sources close to the IPO, since the update of the prospectus, daily excellent fresh<a href=\"https://laohu8.com/S/MF\">$ (MF) $</a>IPO to the United States has been oversubscribed. Daily Youxian updated prospectus shows that its IPO is priced at $13-16/ADS, and existing shareholders CICC, Tencent, American long-term funds Davis, Yuansheng and Yuanjing have all subscribed.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Daily Excellent Fresh Submitted Red Herring Prospectus, which has been oversubscribed</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nDaily Excellent Fresh Submitted Red Herring Prospectus, which has been oversubscribed\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/102\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/8274c5b9d4c2852bfb1c4d6ce16c68ba);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">老虎资讯综合 </p>\n<p class=\"h-time smaller\">2021-06-23 08:23</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>June 23rd, according to market sources close to the IPO, since the update of the prospectus, daily excellent fresh<a href=\"https://laohu8.com/S/MF\">$ (MF) $</a>IPO to the United States has been oversubscribed. Daily Youxian updated prospectus shows that its IPO is priced at $13-16/ADS, and existing shareholders CICC, Tencent, American long-term funds Davis, Yuansheng and Yuanjing have all subscribed.</p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/26d35a88c8d9d9d46abd395d2bd24396","relate_stocks":{},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1109081443","content_text":"6月23日讯，据接近IPO的市场人士消息，自更新招股书以来，每日优鲜$(MF)$赴美IPO已获得超额认购。每日优鲜更新招股书显示，其IPO定价为13-16美元/ADS，现有股东中金、腾讯、美国长线基金Davis、元生、元璟均已认购。","news_type":1,"symbols_score_info":{"MF":0.9}},"isVote":1,"tweetType":1,"viewCount":1482,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":166077638,"gmtCreate":1623986812024,"gmtModify":1703825749449,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"htmlText":"Give me the T!!","listText":"Give me the T!!","text":"Give me the T!!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/166077638","isVote":1,"tweetType":1,"viewCount":577,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":166074256,"gmtCreate":1623986790775,"gmtModify":1703825748154,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"htmlText":"Wow!","listText":"Wow!","text":"Wow!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/166074256","repostId":"1194897355","repostType":4,"repost":{"id":"1194897355","kind":"news","weMediaInfo":{"introduction":"既有深度，又有响度，研究古典互联网。","home_visible":1,"media_name":"深响","id":"1038713350","head_image":"https://static.tigerbbs.com/f5b431abf34240f5bf6064f88f02fa9d"},"pubTimestamp":1623986248,"share":"https://ttm.financial/m/news/1194897355?lang=en_US&edition=fundamental","pubTime":"2021-06-18 11:17","market":"sh","language":"zh","title":"At the crossroads of \"popular\" and \"long red\", how does Guochao brand go?","url":"https://stock-news.laohu8.com/highlight/detail?id=1194897355","media":"深响","summary":"提到国货，稍有年纪的人想到的或许是“性价比”，但年轻人的第一反应大概率是“潮”。\n这股名为“国潮”的大风，眼下狂热地席卷市场。根据《百度 2021 国潮骄傲搜索大数据》报告，近五年，中国品牌搜索热度占","content":"<p>When it comes to domestic products, slightly older people may think of \"cost performance\", but the first reaction of young people is probably \"tide\".</p><p>This strong wind named \"national tide\" is now sweeping the market feverishly. According to the<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>According to the 2021 Guochao Pride Search Big Data report, in the past five years, the proportion of Chinese brand search popularity to the total brand popularity has increased from 45% to 75%, three times that of overseas brands.</p><p>Times have changed. Taking mobile phones, clothing, beauty, food and other categories as examples, the consumer market has already entered the era of \"domestic products in power\", and the worship of imported brands has gradually become a thing of the past. Young consumers have been exposed to a new generation of better-quality domestic products from the beginning, and consumer loyalty is born from this.</p><p>Taking the added value of products as the evidence of stage division can clearly outline the development context of \"national tide\": in the 1.0 era, a number of time-honored brands in the fields of clothing and food regained favor, and \"national tide\" sprouted; In the 2.0 era, based on quality upgrading and brand operation, high-tech products such as domestic mobile phones and automobiles have entered the mainstream market, shaping the natural recognition of domestic products by a new generation of consumers.</p><p>In today's 3.0 era, the connotation of \"national tide\" has been expanded again, and the added value of culture and emotion has been further highlighted. The new \"national tide\" composed of cultural and creative IP, big country science and technology, characteristic cities, etc. is exporting new ideas of Chinese trends to the world.</p><p>For all walks of life, the \"national tide\" breeds many times-level development opportunities. Therefore, it is particularly important to clarify the logic of \"national tide\" and seize growth opportunities at present.</p><p><b>Why is the national tide \"popular\"</b></p><p>Behind the rise of \"national tide\", almost all changes at the macro and micro levels are boosting forces.</p><p>At the environmental level, with the development of economy, the consumption power of the people continues to improve, and the willingness to consume increases simultaneously. Also based on the enhancement of economic strength, the people's sense of identity and confidence in national culture is also significantly improved. Especially the \"post-90s\" who took over the main stick of consumption, they look at the world with a head-up eye. Therefore,<b>A large amount of increasing consumer demand has increasingly returned to domestic products.</b></p><p>When the demand surges, the complete domestic infrastructure also paves the way for the rise of domestic products. The continuous upgrading of \"Made in China\" and \"Chinese quality\", the penetration of e-commerce, the acceleration of logistics,<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>Various factors such as the upgrading of recommended technology have provided sunshine and rain for the development of \"domestic products\" brands.</p><p>Everything is ready in the external environment. For the consumer industry closest to the \"national tide\", there is no better time to start a business and grow than the current one.</p><p><b>The logic is not difficult to understand, but the difficulty lies in: the soil has changed, the demand has changed, and the corresponding gameplay has to change. What idea to grasp the opportunity determines whether the brand can become a member of the \"national tide\".</b></p><p>In the past, most of the brand's business ideas were based on \"field\". As the public consumes more offline, and the consumption scene is relatively fixed, the most important thing for brands is to lay channels, that is, put goods into supermarkets and occupy key shelves, so as to grab market share.</p><p>This is also the reason why the food and beverage market was once occupied by a few large enterprises. Large enterprises have stronger channel resources and can put their own SKUs on the shelves of supermarkets. In this case, there is almost no possibility for small brands to break through.</p><p>But the problem is that the goods that can adapt to a large number of channel shop practices are bound to be popular goods, because only by meeting the needs of the most people can the product income cover the cost of channel shop.<b>Correspondingly, the vertical segments that these traditional brands fail to cover and the industry's long-term lack of attention to \"people\" are all opportunities for new brands.</b></p><p>With the rise of cutting-edge brands, some of them have hit the unsolved new demands in the market, so new categories have been iterated, such as higher-end fast food, new brand drinks with 0 sugar and 0 fat, fat-reducing fitness foods specially created for fitness people, and so on. In addition, consumer demand for emotional communication, aesthetic upgrade, dependence on social media, and brand aging of traditional brands also provide rare opportunities for new brands to rise.</p><p>The industry is blowing. The cutting-edge national trend brand that has seized the opportunity is growing at an unprecedented rate, and the cutting-edge dairy brand \"Adopt a Cow\" is one of the representatives.</p><p>In October 2016, Adopt a Cow was officially established in Hangzhou, and it ran quickly through the layout of online and new retail channels. At the end of May this year, the number of fans of Tmall flagship store of this cutting-edge dairy brand exceeded 10 million, with more than 3.3 million members. In the big food category of Tmall, adopting a cow is the successor<a href=\"https://laohu8.com/S/300783\">Three squirrels</a>、<a href=\"https://laohu8.com/S/603719\">BESTORE</a>And Baicaowei, the fourth brand with tens of millions of fans. In 2020, adopting a cow has become the dairy industry brand with the highest sales volume among Tmall and JD.COM platform brand flagship stores.<img src=\"https://static.tigerbbs.com/8a23f8576332401ef489a9c53c30eac1\" tg-width=\"482\" tg-height=\"822\" referrerpolicy=\"no-referrer\">Product and brand co-creation and user operation with KOC and young consumers are important features that distinguish Adopt a Cow from traditional brands. Due to its layout in the online market, Adopt a Cow uses a series of digital tools to provide consumer insight and in-depth operation, including member CRM, store live broadcast room, ranch tour live broadcast and cattle raising mini-games; At the same time, adopting a cow also moved the main position of new product release from offline to online, and combined with mainstream e-commerce platforms such as Tmall through social media to form a marketing closed loop of planting grass, pulling weeds and sharing fission.<img src=\"https://static.tigerbbs.com/bc9034b70f7d758706611175b8c8ade6\" tg-width=\"576\" tg-height=\"384\" referrerpolicy=\"no-referrer\">In cross-border marketing, adopting a cow has also precipitated a brand-building methodology that is more in line with the \"national tide\", and it is more inclined to cooperate with domestic brands with similar value genes and brand personality to create differentiated gameplay.</p><p>Take the joint brand of adopting a cow and Oreo as an example. The joint products of both parties use two kinds of yogurt and Juanshan milk as dessert raw materials, and together with Oreo biscuits, they form the \"Summer Sweetheart Limited Box\". On social media platforms such as Xiaohongshu, Adopt a Cow has launched innovative eating methods such as yogurt cups, yogurt popsicles and brownie cakes, which not only make parties, parent-child and afternoon tea scenes more interesting, but also provide consumers with a richer eating experience.<img src=\"https://static.tigerbbs.com/6da8eff81bddb78f043f3aa08d82eb47\" tg-width=\"1080\" tg-height=\"961\" referrerpolicy=\"no-referrer\">In addition to Oreo, Dunhuang IP, Heytea, Master Kong and other stars in the \"national tide\" are also co-branded brands that adopt a cow. With innovative product layout, cross-border marketing and in-depth interaction with users, Adopting a Cow has taken off rapidly in just a few years, and together with many cutting-edge brands, it has become the representative of the new consumption trend.</p><p><b>How the national tide \"grows red\"</b></p><p>However, for practitioners, in the face of solid growth and repurchase data, the industry's concern is no longer whether the new consumption boom has been established, but \"how can these new brands with high-speed rising be popular for a long time\"?</p><p>Building a long-term brand means having a group of loyal fans, creating a premium, and having deeper emotional recognition and connection. Therefore, this is a more difficult project than detonating growth in the short term.</p><p>In fact, judging from a series of actions of cutting-edge brands, the industry has actually reached a consensus on how to achieve \"long red\".<b>That is to ask long-termism for answers.</b></p><p>However, due to the different subdivisions of cutting-edge brands, their corresponding \"long red\" paths are also different.</p><p>Take the comparison between beauty brands and dairy brands as an example. The rise of cutting-edge beauty brands makes use of the value of online \"traffic depression\" to a considerable extent, and marketing strategy is the key to the success or failure of such brands. When it comes to the stage of pursuing \"long red\", brands are bound to make adjustments in their marketing strategies. For example, in the past, cutting-edge beauty brands paid more attention to ROI and performance advertising, but now, they have obviously increased their investment in brand advertising, even if it is not easy to see results in the short term.</p><p>However, the operating logic of dairy brands is completely different. Compared with beauty brands, dairy brands face a more competitive industry environment. Domestic beauty is in the ascendant, while the domestic dairy industry is quite mature-there are not only leading enterprises in the whole country, but also many regional brands competing. Just one dimension of competition, cutting-edge dairy brands are facing considerable challenges.</p><p>At the product level, the unit price of dairy industry is not high, but the cost of attracting new customers is very high, which means that this industry prefers to impress and retain new customers with product strengths such as quality, taste and innovation.</p><p>At the investment level, unlike beauty brands, which rely on the \"light asset\" mode to grow flexibly, the dairy industry is an absolute heavy asset mode. Not only does it require a lot of financial resources and equipment to start, but the operation process can't be relaxed at all. In addition, the return cycle of the industry is long. Only by truly adhering to \"long-termism\" and quality can brands create value in this \"difficult\" business.</p><p>Specifically, in order to gain competitiveness and establish long-term barriers, dairy brands must focus their layout on the upper reaches of the industrial chain-milk source construction. Only by mastering the right to speak of high-quality milk sources can we support the product strength of dairy brands.</p><p>How to make a long-term layout based on this underlying logic and adopt a cow provides a worthy reference for the industry.</p><p><b>The milk is good when the cow is well raised,</b>This is the quality concept firmly adhered to at the beginning of adopting a cow to enter the dairy market. Therefore, adopting a cow is not directly about \"milk\", but about \"cow\".</p><p>Different from the development logic of some new domestic brands, adopting a cow is to first invest heavily in the layout of the industrial chain, build a moat, and then launch your own brand. In 2014, Xu Xiaobo, the founder of Adopting a Cow, invested 460 million yuan of his own funds to build the first modern ranch in the ancient city of Hebei, the golden milk source belt, and introduced 6,000 Holstein cows from Australia, as well as national advanced hardware equipment, professionals and digital and intelligent management technology.<img src=\"https://static.tigerbbs.com/bd39de1b0db36b4a621225fad2780491\" tg-width=\"1080\" tg-height=\"810\" referrerpolicy=\"no-referrer\">In addition to investing heavily in pasture and equipment, in the process of raising cattle, adopting a cow not only makes great efforts, but also invests heavily in digital and intelligent management technology, so as to realize the accurate feeding of dairy cows, and monitor the daily milk output, rumination, activities, estrus and other conditions of dairy cows in real time. Therefore, the existing problems and changing trends of dairy cows in health and breeding can be discovered in time, and scientific decisions can be made, thus realizing the digital and intelligent management of the whole life cycle of herd cows.</p><p>Diet, has always been the key to dairy cow breeding. In order to ensure that the cows eat the best nutrients, adopt a cow and choose to grow their own silage. Self-grown silage corn won the \"Gold Medal in China Silage Quality Evaluation Competition\" twice.<img src=\"https://static.tigerbbs.com/6e8baad124ec14a5a57ca44a3169ceaf\" tg-width=\"1080\" tg-height=\"720\" referrerpolicy=\"no-referrer\">In 2017, the first ranch that adopted a cow was awarded the \"National Ministry of Agriculture Dairy Cattle Standardization Demonstration Farm\"; In 2021, the Adopt a Cattle Ranch officially passed the first-level certification of Good Agricultural Practice (GAP) in China.</p><p>At the same time, in the midstream production and processing and downstream sales, Adopt a Cow is also constantly investing, and it continues to put into operation its self-built intelligent factory. With fully automatic production lines and digital information technology, Adopt a Cow has developed into a dairy industry chain company integrating dairy farming, forage planting, tourism, feed processing and dairy products processing and sales.<img src=\"https://static.tigerbbs.com/a9c30df696561c4d799c47d889a34bdf\" tg-width=\"576\" tg-height=\"384\" referrerpolicy=\"no-referrer\">From the source of milk to the consumer operation, adopting a cow has almost made every link \"real\", which involves a lot of capital and time costs.<b>However, it is precisely because of the persistent \"heavy\" layout at the end of the industrial chain in the past seven years that the adoption of a cow gradually shows its strength at the end of the product.</b></p><p>In May 2021, the International Institute for Flavor and Quality Evaluation announced the 2021 International Delicious Medal List. Adopt a Cow Pure Milk and A2 β-Casein Pure Milk were recognized by international food judges in terms of taste, nutrition and design, and won two stars and two stars respectively.<a href=\"https://laohu8.com/S/SMSN.UK\">Samsung</a>Delicious Medallion. This is the second year in a row that the brand has won the International Delicious Award, and the \"Three Star Medal\" is also the highest honor of this award.<img src=\"https://static.tigerbbs.com/1457987fa3a3f604b925b44018c462cf\" tg-width=\"968\" tg-height=\"1726\" referrerpolicy=\"no-referrer\">Also in May this year, at the 3rd iSEE Innovation Awards (2020-2021) ceremony jointly sponsored by FOODAILY Daily Food, FBIC2021 and Harvard Business Review, A2 pure milk of \"Adopt a Cow\" won two more awards: \"Emerging Pioneer Brand of the Year\" and \"Innovative Product of the Year\".</p><p>The road to breaking the circle in the dairy industry is not easy. The solid foundation laid before at the end of the industrial chain is building a stronger and stronger brand moat for the adoption of a cow.</p><p>Back to the \"long red\" problem discussed earlier, long red does not depend on the current growth rate of the brand, but on the user value accumulated by the brand for a long time-whether the product has barriers that competitors are difficult to copy in the short term; Ability to acutely recognize changes in the market environment and respond quickly; Whether to occupy a place in the consumer's mind and construct an emotional relationship that is difficult to replace.</p><p>At present, the national trend brand, which is in the spotlight, should have a clear understanding of \"popular\" and \"long-red\" and lay it out as soon as possible. Only by gaining insight into the underlying logic of brand building, being a firm \"long-termer\", calming down and going a long way can we not lose our way at the intersection of \"popular\" and \"long-red\".</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>At the crossroads of \"popular\" and \"long red\", how does Guochao brand go?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nAt the crossroads of \"popular\" and \"long red\", how does Guochao brand go?\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1038713350\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/f5b431abf34240f5bf6064f88f02fa9d);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">深响 </p>\n<p class=\"h-time smaller\">2021-06-18 11:17</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>When it comes to domestic products, slightly older people may think of \"cost performance\", but the first reaction of young people is probably \"tide\".</p><p>This strong wind named \"national tide\" is now sweeping the market feverishly. According to the<a href=\"https://laohu8.com/S/BIDU\">Baidu</a>According to the 2021 Guochao Pride Search Big Data report, in the past five years, the proportion of Chinese brand search popularity to the total brand popularity has increased from 45% to 75%, three times that of overseas brands.</p><p>Times have changed. Taking mobile phones, clothing, beauty, food and other categories as examples, the consumer market has already entered the era of \"domestic products in power\", and the worship of imported brands has gradually become a thing of the past. Young consumers have been exposed to a new generation of better-quality domestic products from the beginning, and consumer loyalty is born from this.</p><p>Taking the added value of products as the evidence of stage division can clearly outline the development context of \"national tide\": in the 1.0 era, a number of time-honored brands in the fields of clothing and food regained favor, and \"national tide\" sprouted; In the 2.0 era, based on quality upgrading and brand operation, high-tech products such as domestic mobile phones and automobiles have entered the mainstream market, shaping the natural recognition of domestic products by a new generation of consumers.</p><p>In today's 3.0 era, the connotation of \"national tide\" has been expanded again, and the added value of culture and emotion has been further highlighted. The new \"national tide\" composed of cultural and creative IP, big country science and technology, characteristic cities, etc. is exporting new ideas of Chinese trends to the world.</p><p>For all walks of life, the \"national tide\" breeds many times-level development opportunities. Therefore, it is particularly important to clarify the logic of \"national tide\" and seize growth opportunities at present.</p><p><b>Why is the national tide \"popular\"</b></p><p>Behind the rise of \"national tide\", almost all changes at the macro and micro levels are boosting forces.</p><p>At the environmental level, with the development of economy, the consumption power of the people continues to improve, and the willingness to consume increases simultaneously. Also based on the enhancement of economic strength, the people's sense of identity and confidence in national culture is also significantly improved. Especially the \"post-90s\" who took over the main stick of consumption, they look at the world with a head-up eye. Therefore,<b>A large amount of increasing consumer demand has increasingly returned to domestic products.</b></p><p>When the demand surges, the complete domestic infrastructure also paves the way for the rise of domestic products. The continuous upgrading of \"Made in China\" and \"Chinese quality\", the penetration of e-commerce, the acceleration of logistics,<a href=\"https://laohu8.com/S/5RE.SI\">smart</a>Various factors such as the upgrading of recommended technology have provided sunshine and rain for the development of \"domestic products\" brands.</p><p>Everything is ready in the external environment. For the consumer industry closest to the \"national tide\", there is no better time to start a business and grow than the current one.</p><p><b>The logic is not difficult to understand, but the difficulty lies in: the soil has changed, the demand has changed, and the corresponding gameplay has to change. What idea to grasp the opportunity determines whether the brand can become a member of the \"national tide\".</b></p><p>In the past, most of the brand's business ideas were based on \"field\". As the public consumes more offline, and the consumption scene is relatively fixed, the most important thing for brands is to lay channels, that is, put goods into supermarkets and occupy key shelves, so as to grab market share.</p><p>This is also the reason why the food and beverage market was once occupied by a few large enterprises. Large enterprises have stronger channel resources and can put their own SKUs on the shelves of supermarkets. In this case, there is almost no possibility for small brands to break through.</p><p>But the problem is that the goods that can adapt to a large number of channel shop practices are bound to be popular goods, because only by meeting the needs of the most people can the product income cover the cost of channel shop.<b>Correspondingly, the vertical segments that these traditional brands fail to cover and the industry's long-term lack of attention to \"people\" are all opportunities for new brands.</b></p><p>With the rise of cutting-edge brands, some of them have hit the unsolved new demands in the market, so new categories have been iterated, such as higher-end fast food, new brand drinks with 0 sugar and 0 fat, fat-reducing fitness foods specially created for fitness people, and so on. In addition, consumer demand for emotional communication, aesthetic upgrade, dependence on social media, and brand aging of traditional brands also provide rare opportunities for new brands to rise.</p><p>The industry is blowing. The cutting-edge national trend brand that has seized the opportunity is growing at an unprecedented rate, and the cutting-edge dairy brand \"Adopt a Cow\" is one of the representatives.</p><p>In October 2016, Adopt a Cow was officially established in Hangzhou, and it ran quickly through the layout of online and new retail channels. At the end of May this year, the number of fans of Tmall flagship store of this cutting-edge dairy brand exceeded 10 million, with more than 3.3 million members. In the big food category of Tmall, adopting a cow is the successor<a href=\"https://laohu8.com/S/300783\">Three squirrels</a>、<a href=\"https://laohu8.com/S/603719\">BESTORE</a>And Baicaowei, the fourth brand with tens of millions of fans. In 2020, adopting a cow has become the dairy industry brand with the highest sales volume among Tmall and JD.COM platform brand flagship stores.<img src=\"https://static.tigerbbs.com/8a23f8576332401ef489a9c53c30eac1\" tg-width=\"482\" tg-height=\"822\" referrerpolicy=\"no-referrer\">Product and brand co-creation and user operation with KOC and young consumers are important features that distinguish Adopt a Cow from traditional brands. Due to its layout in the online market, Adopt a Cow uses a series of digital tools to provide consumer insight and in-depth operation, including member CRM, store live broadcast room, ranch tour live broadcast and cattle raising mini-games; At the same time, adopting a cow also moved the main position of new product release from offline to online, and combined with mainstream e-commerce platforms such as Tmall through social media to form a marketing closed loop of planting grass, pulling weeds and sharing fission.<img src=\"https://static.tigerbbs.com/bc9034b70f7d758706611175b8c8ade6\" tg-width=\"576\" tg-height=\"384\" referrerpolicy=\"no-referrer\">In cross-border marketing, adopting a cow has also precipitated a brand-building methodology that is more in line with the \"national tide\", and it is more inclined to cooperate with domestic brands with similar value genes and brand personality to create differentiated gameplay.</p><p>Take the joint brand of adopting a cow and Oreo as an example. The joint products of both parties use two kinds of yogurt and Juanshan milk as dessert raw materials, and together with Oreo biscuits, they form the \"Summer Sweetheart Limited Box\". On social media platforms such as Xiaohongshu, Adopt a Cow has launched innovative eating methods such as yogurt cups, yogurt popsicles and brownie cakes, which not only make parties, parent-child and afternoon tea scenes more interesting, but also provide consumers with a richer eating experience.<img src=\"https://static.tigerbbs.com/6da8eff81bddb78f043f3aa08d82eb47\" tg-width=\"1080\" tg-height=\"961\" referrerpolicy=\"no-referrer\">In addition to Oreo, Dunhuang IP, Heytea, Master Kong and other stars in the \"national tide\" are also co-branded brands that adopt a cow. With innovative product layout, cross-border marketing and in-depth interaction with users, Adopting a Cow has taken off rapidly in just a few years, and together with many cutting-edge brands, it has become the representative of the new consumption trend.</p><p><b>How the national tide \"grows red\"</b></p><p>However, for practitioners, in the face of solid growth and repurchase data, the industry's concern is no longer whether the new consumption boom has been established, but \"how can these new brands with high-speed rising be popular for a long time\"?</p><p>Building a long-term brand means having a group of loyal fans, creating a premium, and having deeper emotional recognition and connection. Therefore, this is a more difficult project than detonating growth in the short term.</p><p>In fact, judging from a series of actions of cutting-edge brands, the industry has actually reached a consensus on how to achieve \"long red\".<b>That is to ask long-termism for answers.</b></p><p>However, due to the different subdivisions of cutting-edge brands, their corresponding \"long red\" paths are also different.</p><p>Take the comparison between beauty brands and dairy brands as an example. The rise of cutting-edge beauty brands makes use of the value of online \"traffic depression\" to a considerable extent, and marketing strategy is the key to the success or failure of such brands. When it comes to the stage of pursuing \"long red\", brands are bound to make adjustments in their marketing strategies. For example, in the past, cutting-edge beauty brands paid more attention to ROI and performance advertising, but now, they have obviously increased their investment in brand advertising, even if it is not easy to see results in the short term.</p><p>However, the operating logic of dairy brands is completely different. Compared with beauty brands, dairy brands face a more competitive industry environment. Domestic beauty is in the ascendant, while the domestic dairy industry is quite mature-there are not only leading enterprises in the whole country, but also many regional brands competing. Just one dimension of competition, cutting-edge dairy brands are facing considerable challenges.</p><p>At the product level, the unit price of dairy industry is not high, but the cost of attracting new customers is very high, which means that this industry prefers to impress and retain new customers with product strengths such as quality, taste and innovation.</p><p>At the investment level, unlike beauty brands, which rely on the \"light asset\" mode to grow flexibly, the dairy industry is an absolute heavy asset mode. Not only does it require a lot of financial resources and equipment to start, but the operation process can't be relaxed at all. In addition, the return cycle of the industry is long. Only by truly adhering to \"long-termism\" and quality can brands create value in this \"difficult\" business.</p><p>Specifically, in order to gain competitiveness and establish long-term barriers, dairy brands must focus their layout on the upper reaches of the industrial chain-milk source construction. Only by mastering the right to speak of high-quality milk sources can we support the product strength of dairy brands.</p><p>How to make a long-term layout based on this underlying logic and adopt a cow provides a worthy reference for the industry.</p><p><b>The milk is good when the cow is well raised,</b>This is the quality concept firmly adhered to at the beginning of adopting a cow to enter the dairy market. Therefore, adopting a cow is not directly about \"milk\", but about \"cow\".</p><p>Different from the development logic of some new domestic brands, adopting a cow is to first invest heavily in the layout of the industrial chain, build a moat, and then launch your own brand. In 2014, Xu Xiaobo, the founder of Adopting a Cow, invested 460 million yuan of his own funds to build the first modern ranch in the ancient city of Hebei, the golden milk source belt, and introduced 6,000 Holstein cows from Australia, as well as national advanced hardware equipment, professionals and digital and intelligent management technology.<img src=\"https://static.tigerbbs.com/bd39de1b0db36b4a621225fad2780491\" tg-width=\"1080\" tg-height=\"810\" referrerpolicy=\"no-referrer\">In addition to investing heavily in pasture and equipment, in the process of raising cattle, adopting a cow not only makes great efforts, but also invests heavily in digital and intelligent management technology, so as to realize the accurate feeding of dairy cows, and monitor the daily milk output, rumination, activities, estrus and other conditions of dairy cows in real time. Therefore, the existing problems and changing trends of dairy cows in health and breeding can be discovered in time, and scientific decisions can be made, thus realizing the digital and intelligent management of the whole life cycle of herd cows.</p><p>Diet, has always been the key to dairy cow breeding. In order to ensure that the cows eat the best nutrients, adopt a cow and choose to grow their own silage. Self-grown silage corn won the \"Gold Medal in China Silage Quality Evaluation Competition\" twice.<img src=\"https://static.tigerbbs.com/6e8baad124ec14a5a57ca44a3169ceaf\" tg-width=\"1080\" tg-height=\"720\" referrerpolicy=\"no-referrer\">In 2017, the first ranch that adopted a cow was awarded the \"National Ministry of Agriculture Dairy Cattle Standardization Demonstration Farm\"; In 2021, the Adopt a Cattle Ranch officially passed the first-level certification of Good Agricultural Practice (GAP) in China.</p><p>At the same time, in the midstream production and processing and downstream sales, Adopt a Cow is also constantly investing, and it continues to put into operation its self-built intelligent factory. With fully automatic production lines and digital information technology, Adopt a Cow has developed into a dairy industry chain company integrating dairy farming, forage planting, tourism, feed processing and dairy products processing and sales.<img src=\"https://static.tigerbbs.com/a9c30df696561c4d799c47d889a34bdf\" tg-width=\"576\" tg-height=\"384\" referrerpolicy=\"no-referrer\">From the source of milk to the consumer operation, adopting a cow has almost made every link \"real\", which involves a lot of capital and time costs.<b>However, it is precisely because of the persistent \"heavy\" layout at the end of the industrial chain in the past seven years that the adoption of a cow gradually shows its strength at the end of the product.</b></p><p>In May 2021, the International Institute for Flavor and Quality Evaluation announced the 2021 International Delicious Medal List. Adopt a Cow Pure Milk and A2 β-Casein Pure Milk were recognized by international food judges in terms of taste, nutrition and design, and won two stars and two stars respectively.<a href=\"https://laohu8.com/S/SMSN.UK\">Samsung</a>Delicious Medallion. This is the second year in a row that the brand has won the International Delicious Award, and the \"Three Star Medal\" is also the highest honor of this award.<img src=\"https://static.tigerbbs.com/1457987fa3a3f604b925b44018c462cf\" tg-width=\"968\" tg-height=\"1726\" referrerpolicy=\"no-referrer\">Also in May this year, at the 3rd iSEE Innovation Awards (2020-2021) ceremony jointly sponsored by FOODAILY Daily Food, FBIC2021 and Harvard Business Review, A2 pure milk of \"Adopt a Cow\" won two more awards: \"Emerging Pioneer Brand of the Year\" and \"Innovative Product of the Year\".</p><p>The road to breaking the circle in the dairy industry is not easy. The solid foundation laid before at the end of the industrial chain is building a stronger and stronger brand moat for the adoption of a cow.</p><p>Back to the \"long red\" problem discussed earlier, long red does not depend on the current growth rate of the brand, but on the user value accumulated by the brand for a long time-whether the product has barriers that competitors are difficult to copy in the short term; Ability to acutely recognize changes in the market environment and respond quickly; Whether to occupy a place in the consumer's mind and construct an emotional relationship that is difficult to replace.</p><p>At present, the national trend brand, which is in the spotlight, should have a clear understanding of \"popular\" and \"long-red\" and lay it out as soon as possible. Only by gaining insight into the underlying logic of brand building, being a firm \"long-termer\", calming down and going a long way can we not lose our way at the intersection of \"popular\" and \"long-red\".</p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/bc9034b70f7d758706611175b8c8ade6","relate_stocks":{"300783":"三只松鼠"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1194897355","content_text":"提到国货，稍有年纪的人想到的或许是“性价比”，但年轻人的第一反应大概率是“潮”。\n这股名为“国潮”的大风，眼下狂热地席卷市场。根据《百度 2021 国潮骄傲搜索大数据》报告，近五年，中国品牌搜索热度占品牌总热度比例从45%提升至75%，达海外品牌三倍。\n时代变了。以手机、服饰、美妆、食品等品类为例，消费市场早已进入“国货当道”的时代，对进口品牌的崇拜逐渐成为过去式。年轻消费者从一开始就接触到了新一代的、品质更好的国货产品，消费忠诚度由此而生。\n把产品附加值作为阶段划分的凭据，就能很清晰地勾勒出“国潮”的发展脉络：1.0时代，一众服装、食品领域的老字号品牌重获青睐，“国潮”萌芽；2.0时代，基于品质升级和品牌化运营，国产手机、汽车等高科技产品步入主流市场，塑造了新一代消费者对国货的天然认可。\n而到了现今的3.0时代，“国潮”内涵再次扩大，文化和情感附加值进一步突出。由文创IP、大国科技、特色城市等构成的新“国潮”，正在向世界输出中国潮流新思路。\n对于各行各业来说，“国潮”孕育着诸多时代级发展机遇。因此，理清“国潮”逻辑、抓住增长机遇，在当前变得尤为重要。\n国潮为何“当红”\n“国潮”崛起的背后，几乎所有的宏观、微观层面的变化都是助推力。\n大环境层面，伴随着经济的发展，国民的消费能力持续提升，消费意愿同步增强。同样是基于经济实力的增强，大众对民族文化的认同感和自信感也在显著提升。尤其是接过消费主力棒的“90后”，他们以平视的眼光去看待世界，因此，大量增长的消费需求，越来越多地回流到了国货上。\n需求涌起时，国内完备的基础设施也为国货的崛起铺好了路。“中国制造”与“中国品质”的不断升级，电商的渗透、物流的提速、智能推荐技术的升级等种种因素，都为“国货”品牌的发展提供了阳光雨露。\n外部环境一切准备就绪，对于距离“国潮”最近的消费行业来说，没有比当前更好的创业和增长时机了。\n逻辑不难懂，但难点在于：土壤变了、需求变了，相应的玩法也要变。用什么思路来把握机遇，决定着品牌能否成为“国潮”中的一员。\n在过去，品牌的经营思路大多以“场”为主。由于大众更多在线下消费，且消费场景也相对固定，因此品牌最重要的是铺渠道，即把货放进大小商超、占领关键货架，以此抢夺市场份额。\n这也是曾经食品饮料市场被少数大企业占领的原因。大企业拥有更强大的渠道资源，能把将自家SKU放进商超的各个货架，在这种情况下，小品牌几乎没有突围的可能。\n但问题在于，能够适应大量铺渠道做法的商品，势必是大众化的商品，因为只有符合最多数人的需求，产品收益才能覆盖铺渠道的成本。相对应的，这些传统品牌未能覆盖的垂直细分领域、以及行业长期以来对“人”的关注的缺失，都是新品牌的机会所在。\n新锐品牌的崛起，有的是切中了市场中未被解决的新诉求，因此迭代出的新的品类，例如更高端的速食、主打0糖0脂的新品牌饮料、专为健身人群打造的减脂健身类食品等等。此外，消费端对情感沟通的需求，审美升级、对社交媒体的依赖、传统品牌的品牌老化问题，也都为新品牌提供了难得的崛起机遇。\n行业风口劲吹。抓住了机遇的新锐国潮品牌，正以前所未有的速度在增长，新锐乳业品牌“认养一头牛”就是其中的代表。\n2016年10月，认养一头牛在杭州正式创立，并通过布局线上和新零售渠道快速奔跑。今年5月底，这家新锐乳业品牌的天猫旗舰店粉丝数突破了1000万，会员超过330万。在天猫大食品类目中，认养一头牛是继三只松鼠、良品铺子和百草味后，第四家粉丝突破千万量级的品牌。而在2020年，认养一头牛就已成为天猫、京东平台品牌旗舰店中，销量最高的乳制品行业品牌。和KOC、年轻消费者进行产品和品牌共创和用户运营，是认养一头牛区别于传统品牌重要特征。由于布局于线上市场，认养一头牛运用了一系列数字化工具来做消费者的洞察及深度运营，包括会员CRM、店铺直播间、牧场游直播、养牛小游戏；与此同时，认养一头牛也将新品发布的主阵地从线下挪到了线上，通过社交媒体与天猫等主流电商平台结合，形成种草、拔草、分享裂变的营销闭环。在跨界营销上，认养一头牛也沉淀下了更符合“国潮”的品牌打造方法论，其更倾向于与价值基因相近、品牌个性契合的国货品牌合作、打造差异化玩法。\n以认养一头牛与奥利奥的联名为例，双方的联名产品以认养一头牛两款酸奶和娟姗牛奶为甜品原料，搭配奥利奥小饼干，一起组成了“夏日甜心限定套盒”。在小红书等社媒平台，认养一头牛推出了酸奶杯、酸奶棒冰、布朗尼蛋糕等创新吃法，既让聚会、亲子、下午茶场景更具趣味，也为消费者提供更丰富的食用体验。除了奥利奥，敦煌IP、喜茶、康师傅等“国潮”中的明星，也都是认养一头牛的联名品牌。凭借创新的产品布局、跨界营销和与用户深度互动，认养一头牛在短短几年内快速起势，和诸多新锐品牌一同成为新消费风潮的代表。\n国潮如何“长红”\n不过，对于从业者来说，在实打实的增长和复购数据面前，行业关注的问题早已不是新消费热潮是否成立，而是“这些高速崛起的新品牌，怎么做才能长久地红下去”？\n打造长红品牌，意味着要有一批忠实拥趸，能创造溢价，要有情感上的更深的认同与连接，因此，这是比短期引爆增长更难的工程。\n事实上，从新锐品牌的一系列动作来看，在如何实现“长红”的问题上，行业其实已经形成了共识，那就是向长期主义要答案。\n不过，由于新锐品牌所在的细分领域各不相同，其对应的“长红”路径也不尽相同。\n以美妆品牌和乳业品牌的对比为例，新锐美妆品牌的崛起在相当程度上是利用了线上“流量洼地”的价值，营销策略是这类品牌成败的关键。而到了追求“长红”的阶段，品牌势必需要在营销策略上做出调整，比如，过去新锐美妆品牌更看重ROI和效果广告，但如今，其在品牌广告上明显加大了投入，即使这在短期内不容易看到成效。\n但乳制品品牌的运营逻辑完全不是如此，与美妆品牌相比，乳制品品牌面临着竞争更充分的行业环境。国货美妆方兴未艾，而国内的乳制品行业已经相当成熟——既有布局全国的龙头企业，也有众多区域性品牌参与竞争。光是竞争一个维度，新锐乳业品牌就面临相当大的挑战。\n在产品层面，乳制品行业的客单价并不高，拉新成本却很高，这意味着这个行业更喜欢以品质、口感、创新等产品力来打动新客、留住新客。\n在投入层面，与美妆品牌靠“轻资产”模式灵活增长不同，乳制品行业是绝对的重资产模式，不仅起步需要投入大量财力和设备，运营过程更是丝毫不能放松，加上行业回报周期较长，只有真正坚守“长期主义”，坚守品质，品牌才能在这个“难做”的生意里创造价值。\n具体而言，要想获得竞争力、树立长期壁垒，乳制品品牌就必须把布局的重点落在产业链的最上游——奶源建设上。只有掌握优质奶源的话语权，才能支撑起乳制品品牌的产品力。\n如何基于这一底层逻辑进行长线布局，认养一头牛为行业提供了值得参考的借鉴。\n奶牛养得好，牛奶才会好，这是认养一头牛切入乳制品市场之初就坚定秉承的品质理念，因此，认养一头牛就不是直接在“奶”上做文章，而是在“牛”身上下了硬功夫。\n和部分新国货品牌的发展逻辑不同，认养一头牛是先重资布局产业链，建好护城河，再推出自己的品牌。2014年，认养一头牛创始人徐晓波投入自有资金4.6亿元，在黄金奶源带河北故城建设了首个现代化牧场，并从澳洲引进6000头荷斯坦奶牛以及全国先进的硬件设备、专业人才和数智化管理技术。除了为牧场和设备投入重金，在养牛的过程中，认养一头牛不仅用心出力，还重金投入数智化管理技术，实现奶牛饲喂精准投放，对奶牛每日产奶量、反刍、活动、发情等情况进行实时动态监测，因此可以及时发现奶牛在健康、繁育等方面的存在问题和变化趋势，进行科学决策，从而实现群牛全生命周期的数智化管理。\n饮食，一直是奶牛饲养的关键。为了确保奶牛吃上最好的养料，认养一头牛选择自己种青贮，自种的青贮玉米两度获得了“中国青贮饲料质量评鉴大赛金奖”。2017年，认养一头牛的首座牧场被评为“国家农业部奶牛标准化示范场”；2021年，认养一头牛牧场正式通过中国良好农业规范（Good Agricultural Practice，简称GAP）一级认证。\n与此同时，在中游生产加工和下游销售方面，认养一头牛也在不断投入，其持续进行自建智能工厂的投产，凭借全自动生产线与数字化信息技术，目前，认养一头牛已经发展成集奶牛养殖、牧草种植、旅游观光、饲料加工和乳制品加工销售于一体的乳业全产业链公司。从牛奶源头到消费者运营，认养一头牛几乎把每个环节都做“实”了，这其中涉及大量的资金、时间成本，但正是因为过去7年来在产业链端持之以恒的“重”布局，也让认养一头牛逐渐在产品端展现实力。\n2021年5月,国际风味暨品质评鉴所公布了2021年国际美味奖章榜单，认养一头牛旗下纯牛奶和A2β-酪蛋白纯牛奶在口味、营养和设计方面获得国际食品界评委认可，分别摘得二星和三星美味奖章。这是品牌连续两年获得国际美味大奖, 而“三星奖章”也是这一大奖的最高荣誉。同样在今年5月份，由FOODAILY每日食品、FBIC2021、哈佛商业评论联合主办的第三届iSEE创新奖（2020-2021）颁奖典礼上，“认养一头牛”的 A2纯牛奶又获得了“年度新锐先锋品牌”“年度创新产品奖”两项大奖。\n乳制品行业的破圈之路并不好走，此前在产业链端夯实的扎实基础，正在给认养一头牛构筑越来越牢固的品牌护城河。\n回到前文讨论的“长红”问题，长红不取决于品牌当下的增长率，而在于品牌长期积累的用户价值——产品是否有竞争者难以短期复制的壁垒；是否能够敏锐识别市场环境的变化并快速进行响应；是否在消费者的心智中占领一席之地，构建一种难以替代的情感关系。\n而眼下正在聚光灯下的国潮品牌，更应该对“当红”与“长红”有清晰的认知并尽早布局，唯有洞察品牌建设的底层逻辑，做坚定的“长期主义者”，沉住气，走远路，才不会在“当红”与“长红”的十字路口迷失方向。","news_type":1,"symbols_score_info":{"300783":0.9}},"isVote":1,"tweetType":1,"viewCount":1382,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":161521133,"gmtCreate":1623935785822,"gmtModify":1703823890317,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"htmlText":"Getting my TIGER!","listText":"Getting my TIGER!","text":"Getting my TIGER!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/161521133","isVote":1,"tweetType":1,"viewCount":1190,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":161523418,"gmtCreate":1623935760434,"gmtModify":1703823889344,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"htmlText":"Wow","listText":"Wow","text":"Wow","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/161523418","repostId":"1104517968","repostType":4,"repost":{"id":"1104517968","kind":"news","weMediaInfo":{"introduction":"中国最具影响力的财经新闻媒体《财经》携手道琼斯媒体集团，引入百年历史的《巴伦》（Barron's）独家内容，打造涵盖全球金融信息、市场动态、行业分析、公司研究及理财顾问评估的全球投资平台。","home_visible":1,"media_name":"Barrons巴伦","id":"1063202233","head_image":"https://static.tigerbbs.com/dd0fd02e1b0644cdbe57505e702dacab"},"pubTimestamp":1623929666,"share":"https://ttm.financial/m/news/1104517968?lang=en_US&edition=fundamental","pubTime":"2021-06-17 19:34","market":"us","language":"zh","title":"What trades do global fund managers get the most together?","url":"https://stock-news.laohu8.com/highlight/detail?id=1104517968","media":"Barrons巴伦","summary":"最严重的价格上涨出现在能源领域，石油价格攀升至多年来的最高水平，并且没有放缓的迹象。\n\n比特币之后，新的交易热潮出现了。\n美国银行6月份的全球基金经理调查显示，大宗商品是投资者们目前最热衷的资产。在此","content":"<p>The worst price increases came in the energy sector, where oil prices climbed to their highest levels in years and showed no signs of slowing down. After Bitcoin, a new deal rush emerged.</p><p><a href=\"https://laohu8.com/S/BAC\">Bank of America</a>A survey of global fund managers in June showed that commodities are the most popular asset for investors right now. In previous surveys, Bitcoin topped the list.</p><p>As a major reflationary trade, the price of natural resource products has been rising as the global economy recovers and commodities ranging from corn to timber fall into short supply.</p><p>The worst price increases came in the energy sector, where oil prices climbed to their highest levels in years and showed no signs of slowing down. The sharp rise in copper and iron ore prices has prompted Chinese officials to take action to try to cool them down.</p><p><img src=\"https://static.tigerbbs.com/1be0c01f99c5e371849252dbfdb18a82\" tg-width=\"620\" tg-height=\"454\" referrerpolicy=\"no-referrer\"></p><p>Still, some analysts say investors are likely to gradually pull back from hot areas. Ole Hansen, head of commodity strategy at Saxo Bank, said in a note to clients on June 14 that there was net buying in the energy sector in early June, but there was more sell order in precious metals, industrial metals, as well as agriculture.</p><p>As Bank of America noted in its latest survey, previous \"peaks\" of a lot of trading — such as tech stocks in September 2020 and September 2018, the U.S. Treasury Bond in March 2020, and the U.S. dollar in January 2017 and February 2015 — all \"correlate with the most crowded trading categories for fund managers.\"</p><p>In the May survey, when Bitcoin became the busiest trading time for fund managers, Bitcoin has actually fallen 33 percent from its all-time high of $64,829 set in mid-April. Since then, the cryptocurrency has dropped another 6% or so.</p><p>The sell-off against Bitcoin may not be over, though. Another chart from Bank of America shows (below) that even after the recent pullback,<b>81% of global managers still think there is a bubble in Bitcoin</b>。</p><p><img src=\"https://static.tigerbbs.com/4f9ac1f5ceb3bc0d94969480b9dbde4b\" tg-width=\"620\" tg-height=\"468\" referrerpolicy=\"no-referrer\"></p><p>Additionally, the survey showed that 72% of fund managers believe the inflation spike is temporary, in line with the Fed's thinking, and they have already begun a two-day monetary policy meeting on June 15. U.S. consumer prices have risen 5% in the past 12 months to May, while the latest data shows that U.S. wholesale prices have risen for the fifth consecutive month in May.</p><p>Fund managers remain bullish on the global economy, with 75 per cent saying they expect the global economy to improve, although the figure is 9 percentage points lower than the previous month.</p>","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>What trades do global fund managers get the most together?</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWhat trades do global fund managers get the most together?\n</h2>\n<h4 class=\"meta\">\n<a class=\"head\" href=\"https://laohu8.com/wemedia/1063202233\">\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/dd0fd02e1b0644cdbe57505e702dacab);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Barrons巴伦 </p>\n<p class=\"h-time smaller\">2021-06-17 19:34</p>\n</div>\n</a>\n</h4>\n</header>\n<article>\n<p>The worst price increases came in the energy sector, where oil prices climbed to their highest levels in years and showed no signs of slowing down. After Bitcoin, a new deal rush emerged.</p><p><a href=\"https://laohu8.com/S/BAC\">Bank of America</a>A survey of global fund managers in June showed that commodities are the most popular asset for investors right now. In previous surveys, Bitcoin topped the list.</p><p>As a major reflationary trade, the price of natural resource products has been rising as the global economy recovers and commodities ranging from corn to timber fall into short supply.</p><p>The worst price increases came in the energy sector, where oil prices climbed to their highest levels in years and showed no signs of slowing down. The sharp rise in copper and iron ore prices has prompted Chinese officials to take action to try to cool them down.</p><p><img src=\"https://static.tigerbbs.com/1be0c01f99c5e371849252dbfdb18a82\" tg-width=\"620\" tg-height=\"454\" referrerpolicy=\"no-referrer\"></p><p>Still, some analysts say investors are likely to gradually pull back from hot areas. Ole Hansen, head of commodity strategy at Saxo Bank, said in a note to clients on June 14 that there was net buying in the energy sector in early June, but there was more sell order in precious metals, industrial metals, as well as agriculture.</p><p>As Bank of America noted in its latest survey, previous \"peaks\" of a lot of trading — such as tech stocks in September 2020 and September 2018, the U.S. Treasury Bond in March 2020, and the U.S. dollar in January 2017 and February 2015 — all \"correlate with the most crowded trading categories for fund managers.\"</p><p>In the May survey, when Bitcoin became the busiest trading time for fund managers, Bitcoin has actually fallen 33 percent from its all-time high of $64,829 set in mid-April. Since then, the cryptocurrency has dropped another 6% or so.</p><p>The sell-off against Bitcoin may not be over, though. Another chart from Bank of America shows (below) that even after the recent pullback,<b>81% of global managers still think there is a bubble in Bitcoin</b>。</p><p><img src=\"https://static.tigerbbs.com/4f9ac1f5ceb3bc0d94969480b9dbde4b\" tg-width=\"620\" tg-height=\"468\" referrerpolicy=\"no-referrer\"></p><p>Additionally, the survey showed that 72% of fund managers believe the inflation spike is temporary, in line with the Fed's thinking, and they have already begun a two-day monetary policy meeting on June 15. U.S. consumer prices have risen 5% in the past 12 months to May, while the latest data shows that U.S. wholesale prices have risen for the fifth consecutive month in May.</p><p>Fund managers remain bullish on the global economy, with 75 per cent saying they expect the global economy to improve, although the figure is 9 percentage points lower than the previous month.</p>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/aab667b22ddd84f63ad2db656e8a0d4f","relate_stocks":{"BAC":"美国银行","CAN":"嘉楠科技","EBON":"亿邦国际"},"is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1104517968","content_text":"最严重的价格上涨出现在能源领域，石油价格攀升至多年来的最高水平，并且没有放缓的迹象。\n\n比特币之后，新的交易热潮出现了。\n美国银行6月份的全球基金经理调查显示，大宗商品是投资者们目前最热衷的资产。在此之前的调查中，比特币位居榜首。\n作为一种主要的通货再膨胀交易，随着全球经济复苏以及从玉米到木材的各种商品陷入供不应求，自然资源产品的价格一直在上涨。\n最严重的价格上涨出现在能源领域，石油价格攀升至多年来的最高水平，并且没有放缓的迹象。铜和铁矿石价格的猛烈价格上涨促使中国官方采取行动试图给它们降温。\n\n尽管如此，一些分析师表示，投资者可能会从热门领域逐渐后撤。盛宝银行（Saxo Bank）大宗商品策略主管Ole Hansen在6月14日给客户的一份报告中表示，6月初出现了能源行业的净买盘，但贵金属、工业金属以及农业的卖盘更多。\n正如美国银行在最新调查中指出的那样，之前大量交易的“高峰”——例如2020年9月和2018年9月的科技股、2020 年3月的美国国债以及2017年1月和2015年2月的美元——都“与基金经理最拥挤的交易品类相关”。\n在5月的调查中，比特币成为基金经理们最繁忙的交易之时，其实比特币已经从4月中旬创下的历史高点64,829 美元下跌了33%。此后，该加密货币又下跌了6%左右。\n不过针对比特币的抛售可能还没有结束。美国银行的另一张图表显示（下图），即使在最近回落之后，81%的全球经理人仍然认为比特币存在泡沫。\n\n此外，该调查显示，72%的基金经理认为通胀飙升是暂时的，这与美联储的想法一致，他们已经于6月15日开始了为期两天的货币政策会议。在截至5月的过去12个月中，美国消费者价格上涨了5%，同时最新数据显示，5月美国批发价格已经连续第5个月上涨。\n基金经理仍然看好全球经济走势，75%的人表示他们预计全球经济将好转，尽管这一数字比前一个月低9个百分点。","news_type":1,"symbols_score_info":{"EBON":0.9,"BTCmain":0.9,"BAC":0.9,"XBTmain":0.9,"CAN":0.9}},"isVote":1,"tweetType":1,"viewCount":845,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":187285966,"gmtCreate":1623755491055,"gmtModify":1704210646667,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"htmlText":"Trying to get the TIGER for stock voucher!","listText":"Trying to get the TIGER for stock voucher!","text":"Trying to get the TIGER for stock voucher!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":0,"repostSize":0,"link":"https://ttm.financial/post/187285966","isVote":1,"tweetType":1,"viewCount":761,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0},{"id":187286178,"gmtCreate":1623755430194,"gmtModify":1704210644225,"author":{"id":"3581477035163353","authorId":"3581477035163353","name":"huiehuie123","avatar":"https://static.laohu8.com/default-avatar.jpg","crmLevel":1,"crmLevelSwitch":0,"followedFlag":false,"authorIdStr":"3581477035163353","idStr":"3581477035163353"},"themes":[],"htmlText":"Nice!","listText":"Nice!","text":"Nice!","images":[],"top":1,"highlighted":1,"essential":1,"paper":1,"likeSize":0,"commentSize":1,"repostSize":0,"link":"https://ttm.financial/post/187286178","repostId":"2143153753","repostType":4,"isVote":1,"tweetType":1,"viewCount":1925,"authorTweetTopStatus":1,"verified":2,"comments":[],"imageCount":0,"langContent":"EN","totalScore":0}],"defaultTab":"posts","isTTM":true}