The Apple Car’s Demise Is Both Good and Bad for EV Makers
Apple’s long-running flirtation with becoming an automaker is over, giving the rest of the industry one less thing to worry about at a time when the contest for customers is slashing profit margins and raising questions. But first...Shoppers pass an Apple Inc. store on East Nanjing Road in Shanghai, China.Less competition, more doubtOn Tuesday, Apple Inc. informed staff that it’s abandoning its project to develop and design its own car. It was a decadelong affair with high-profile executives com