To The Moon

Luxury brands are ramping up their price hikes. Since the start of the year, Louis Vuitton, Hermès, Gucci, and Chanel have all announced yet another round of price increases. But rather than scaring consumers away, these brands seem to be fueling even more demand. With every rumor of a price hike, long lines form outside boutiques, and popular items often sell out quickly.1. People Buy More Luxuries as Prices Soar?Luxury brands are effectively raising the barrier to entry. While some casual consumers are stepping back, high-net-worth individuals—the core customer base—remain largely unaffected by economic swings and continue to buy. In fact, price hikes often enhance perceived value, reinforcing brand loyalty among these shoppers.Top-tier luxury goods like high-end watches, jewelry, and ar