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东方波澜
2021-05-29

Too many female presidents and too few Liu Qing

上一代独角兽的IPO反复传出又反复辟谣，柳青将带领它往哪儿走？2015年4月，柳青和冯唐在一档对话节目中如是说。说这话时，她加入滴滴10个月，title从首席运营官，到了总裁。柳青出生于北京，后来出国留学，在香港工作12年。镜头里的柳青米白色礼服、脸较前几年略微清瘦一点。

Too many female presidents and too few Liu Qing

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东方波澜
·2021-05-29
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The IPO of the previous generation of unicorns has been repeatedly rumored and rumored. Where will Liu Qing lead it?\"Beijing is a place that defines me,\" Liu Qing and Feng Tang said in a conversation program in April 2015. When she said this, she joined Didi for 10 months, and her title went from chief operating officer to president.Defining the word is somewhat subtle. Liu Qing was born in Beijing, then went abroad to study and worked in Hong Kong for 12 years. Back in this city, she left the world-renowned investment bank and joined the fledgling<a href=\"https://laohu8.com/S/V03.SI\">Startups</a>。 \"Everything starts from scratch,\" Liu Qing said.Liu Qing's off-white dress and face in the camera are slightly thinner than those in previous years. She is a standard oriental face. When she has a good chat with Feng Tang, she will carelessly pull the lines into a smiling face. But when it comes to \"definition\", her expression is stable, and she will raise her chin with her hands, so the information she comes out is not very clear. She is also a \"face\" of Didi: an international and negotiating representative, who can rush to the front line when financing.But this is only a career function. What kind of person is the owner of this face? What is she choosing? Pursue what?In an interview in 2020,<a href=\"https://laohu8.com/S/CG\">Carlyle</a>David Rubenstein, chairman of Investment, also expressed his doubts. He went from investment analyst to managing director in Asia with an annual salary of tens of millions-it is said that at that time<a href=\"https://laohu8.com/S/GS\">Goldman Sachs</a>The youngest managing director, this should be a high-level period of Liu Qing's life, why did he choose to leave?2021 is Liu Qing's seventh year at Didi. Now, everyone knows that she is the president of Didi side by side with founder Cheng Wei, and she has been awarded by the Financial Times, Time, Forbes and other well-known media as \"one of the few Chinese women who attract worldwide attention\" and a global young leader.These are the public praises she hasn't seen in 12 years at Goldman Sachs. When she was in investment banking, more people were curious about her-\"The daughter of Lenovo founder Liu Chuanzhi was originally in our company\". What cases did Liu Qing do at Goldman Sachs? Public reports rarely mention it. People with a heart only need to search a little. Whether it is Chinese or English reports, all about Liu Qing are concentrated after she went to Didi in 2014.Liu Qing is a compound existence to Didi, or in other words, Liu Qing has become more and more \"solid\" in Didi-a kind of \"compound\" that is rare among the same type of female entrepreneurs. She became an operating officer when she came out of the investment bank, became a \"trust officer\" when public opinion was in crisis, and then became a talent officer when she opened up new markets.\"I no longer have to prove my worth,\" Liu Qing told Feng Tang, who was born in the same city.Investors should change careers \"early\"The news of Didi's previous generation unicorn's IPO this summer has been repeatedly spread and rumored. Where will Liu Qing lead it? Regarding the future, we have to go back and start from the beginning.After joining Didi, at least three iconic events were attributed to Liu Qing's achievements by the media:1. Large-scale financing: Just half a year after joining, it helped to win \"the largest financing of 700 million US dollars for unlisted companies at that time\"; Subsequently, Didi's financing ability continued to be strengthened. For example, in 2016, two rounds of financing totaled USD 5.5 billion-a new record for industry financing. The new financing party is<a href=\"https://laohu8.com/S/AAPL\">Apple</a>、<a href=\"https://laohu8.com/S/LFC\">China Life Insurance</a>And<a href=\"https://laohu8.com/S/06688\">Ant Group</a>And other well-known companies.2. Merge with Kuai3. Merger with Uber ChinaFinancing and mergers and acquisitions, or Liu Qing's repeated work in investment banking, has maximized its value in Didi: super financing ability-exactly what this newly established Internet company needs to enter a crazy money-burning war in the future.$5.5 billion may be just one of the good cases for an investment bank with assets under management of more than $2 trillion, but it is a life-and-death fund for a startup company.How important was timely and large-scale financing to mobility companies at the time? Liu Qin, the founding partner of Wuyuan Capital who once invested in Yidao Travel, expressed this in a conversation with \"Latepost\" in 2020:\"We invested easily in 2012, when Didi had not yet been established. We never thought that a company could raise 15-20 billion dollars. The scale of funds quickly destroyed the first-Mover advantage of First Mover and washed away your cognitive advantage as a classic VC. Without this set of great rule-changing things from Didi Kuai, Easy will be a big platform.\"In other words, because of the continuous large-scale financing, Didi was able to survive the money-burning war in the travel market, merged with Kuaidi and Uber China, and became the biggest winner in the travel market. In this process, Liu Qing played an indispensable role.Looking back now, it was a prime time when Liu Qing chose to join an Internet company. In 2010, China's Internet gradually shifted from PC to mobile Internet, and most companies are in the early stage or at a critical stage of development.When Liu Qing joined Didi, the company was valued at $500 million. In 2021, a number of media reported that Didi, which plans to IPO, is valued at at least US $100 billion. In the seven years since Liu Qing joined, Didi's valuation has increased by 199 times.Zhou Shouzi, who went to the company from an investment institution one year later than Liu Qing, joined Xiaomi in 2015 with a company valuation of US $45 billion, and its market value on the first day of listing in 2018 was US $47.9 billion. If calculated on a weekly basis when he resigned-Xiaomi's market value was around US $84 billion-in his six years in office, his market value increased by 80%, less than doubled.In essence, Didi and Xiaomi cannot be compared. But if it is only regarded as a timing difference in personal choice, it may be a coincidence, but at that time, joining Didi was indeed a good choice for Liu Qing. If she stayed at Goldman Sachs, she would not be able to participate in the high-speed and efficient Internet competition and development process.When Liu Qing was still at Goldman Sachs, he tried to invest in Didi three times and failed three times. One of the most widely circulated reasons is the issue of efficiency. Goldman Sachs, an investment bank with a history of hundreds of years, is rigorous and requires multiple processes to repeatedly confirm investment targets before making decisions. But at that time, well-known VCs who wanted to give Didi money were all lined up, and there was no shortage of Goldman Sachs.\"Self-cultivation\" to female entrepreneursIn 2016, the Financial Times described Liu Qing as a friendly and English-proficient representative of Didi the friendly, English-speaking face of Didi. This year, Liu Qing rarely appeared in media interviews due to breast cancer treatment, and did not attend the merger with Uber China business. Many media have some sort of regret for this \"absence\".Liu Qingzhi is a compound existence to Didi. During the period of Didi's rapid development, there is her super financing ability and business integration ability behind it. At the same time, she is also a \"face\" of Didi. This face is an international and negotiating representative, and can rush to the front line when financing. Especially in 2015, by investing in travel companies such as Lyft in the United States and Grab in Southeast Asia, Didi started its international business. Liu Qingzao is a business card for the world to know Didi.The identity of a female entrepreneur, her later victory over breast cancer, and the multiple identities of a single mother made Liu Qing's role more diversified. And this kind of diversification, for Didi, is at least a bonus point in communication.In 2016, the Financial Times named her \"Woman of the Year\". At the same time, former British Prime Minister theresa may, former Brazilian President dilma rousseff, Indian Foreign Minister Sushma Swaraj and other women were selected. At the same time, she was also selected into the list of \"Top 50 Most Influential Mothers in the World\" published by the American website of Working Mothers. In 2017, Liu Qing was selected into Time magazine's Global Influential 100 List, and she was also the only Asian female entrepreneur on the list.The influential praise given to executives from the outside world is always positive in the publicity of a company. This is the uniqueness of a startup company with female executives. Looking at startups in China or around the world, this uniqueness is also scarce. Undoubtedly, Liu Qing also defined Didi.Of course, Didi also shaped Liu Qing. In the early days, she was Liu Qing with strong financing ability and business operation. Later, with the development of Didi, her role and work content also changed.In 2018, due to the hitchhiking safety incident, Didi entered a period of safety rectification. Uber went public in 2019, and the global travel market entered a new stage. Market competition is no longer the key. Business capabilities, business security and stability are the most important indicators. That is to say, there is no need to \"fight\" anymore, and the goal is to \"become stronger and bigger\".Compared with Chengwei, Liu Qing assumed the role of \"trust officer\" at this stage. She constantly appears in front of the public-any international and domestic media interview, conference, summit-and constantly expounds Didi's bitter experience, improves safety and experience.After three years of precipitation, Didi's business development began to develop radically again-the new brand \"Hua Xiaozhu\" was officially launched in 2020, and Didi announced its entry into South Africa in 2021. This time, Liu Qing's role is different again. She also serves as the chief talent officer and is responsible for the company's talent development plan. \"Chinese Entrepreneur\" said that rapidly growing new businesses and continuously expanding overseas markets require talent investment to discover, stimulate and cultivate talents, and this will be one of Liu Qing's main tasks in 2021.You know, Liang Rubo, who just succeeded Zhang Yiming as CEO of ByteDance, works in human resources. In the year when Liang Rubo was the head of human resources, the number of ByteDance employees rose from 60,000 to 100,000-far exceeding Ali,<a href=\"https://laohu8.com/S/00700\">Tencent</a>Wait for established big Internet companies. And 2020 is also a year of crazy expansion for ByteDance.In other words, this is another new role of 43-year-old Liu Qing's entrepreneur \"self-cultivation\". For Liu Qing, running a company in different positions and roles must be exciting. This was actually what she said herself.In 2014, Liu Qing, who had no management and operation experience at Goldman Sachs, took over the position of COO (Chief Operating Officer), instead of CFO, a common position where investors turned to enterprises.\"Although I don't have the experience of managing thousands of people, I have handled many businesses and met many entrepreneurs. Building a suitable organization may be in the genes of our generation.\" Don't forget, Liu Qing is also a \"second generation enterprise\" born in Beijing. He has lived in a family with a complete management evaluation system even for housework since childhood.However, Didi has not yet been listed, and Liu Qing still needs to work hard. Moreover, after listing, there are challenges after listing-referring to the development of Uber after listing, we know that this matter is not easy. But for Liu Qing, no matter what Didi's development is, after the IPO, her entrepreneurial career has been regarded as a perfect \"resume\". She really doesn't want to be the president anymore. She can still go back to her old job-an investor. Presumably, this time she will be more popular with LPs than when she was at Goldman Sachs in 12 years.","source":"tzw","collect":0,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Too many female presidents and too few Liu Qing</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 12.5px; color: #7E829C; margin: 0;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nToo many female presidents and too few Liu Qing\n</h2>\n<h4 class=\"meta\">\n\n投中网2021-05-29 10:14\n\n</h4>\n</header>\n<article>\nThis is also a \"face\" of Didi: an international and negotiating representative who can rush to the front line when financing. The IPO of the previous generation of unicorns has been repeatedly rumored and rumored. Where will Liu Qing lead it?\"Beijing is a place that defines me,\" Liu Qing and Feng Tang said in a conversation program in April 2015. When she said this, she joined Didi for 10 months, and her title went from chief operating officer to president.Defining the word is somewhat subtle. Liu Qing was born in Beijing, then went abroad to study and worked in Hong Kong for 12 years. Back in this city, she left the world-renowned investment bank and joined the fledgling<a href=\"https://laohu8.com/S/V03.SI\">Startups</a>。 \"Everything starts from scratch,\" Liu Qing said.Liu Qing's off-white dress and face in the camera are slightly thinner than those in previous years. She is a standard oriental face. When she has a good chat with Feng Tang, she will carelessly pull the lines into a smiling face. But when it comes to \"definition\", her expression is stable, and she will raise her chin with her hands, so the information she comes out is not very clear. She is also a \"face\" of Didi: an international and negotiating representative, who can rush to the front line when financing.But this is only a career function. What kind of person is the owner of this face? What is she choosing? Pursue what?In an interview in 2020,<a href=\"https://laohu8.com/S/CG\">Carlyle</a>David Rubenstein, chairman of Investment, also expressed his doubts. He went from investment analyst to managing director in Asia with an annual salary of tens of millions-it is said that at that time<a href=\"https://laohu8.com/S/GS\">Goldman Sachs</a>The youngest managing director, this should be a high-level period of Liu Qing's life, why did he choose to leave?2021 is Liu Qing's seventh year at Didi. Now, everyone knows that she is the president of Didi side by side with founder Cheng Wei, and she has been awarded by the Financial Times, Time, Forbes and other well-known media as \"one of the few Chinese women who attract worldwide attention\" and a global young leader.These are the public praises she hasn't seen in 12 years at Goldman Sachs. When she was in investment banking, more people were curious about her-\"The daughter of Lenovo founder Liu Chuanzhi was originally in our company\". What cases did Liu Qing do at Goldman Sachs? Public reports rarely mention it. People with a heart only need to search a little. Whether it is Chinese or English reports, all about Liu Qing are concentrated after she went to Didi in 2014.Liu Qing is a compound existence to Didi, or in other words, Liu Qing has become more and more \"solid\" in Didi-a kind of \"compound\" that is rare among the same type of female entrepreneurs. She became an operating officer when she came out of the investment bank, became a \"trust officer\" when public opinion was in crisis, and then became a talent officer when she opened up new markets.\"I no longer have to prove my worth,\" Liu Qing told Feng Tang, who was born in the same city.Investors should change careers \"early\"The news of Didi's previous generation unicorn's IPO this summer has been repeatedly spread and rumored. Where will Liu Qing lead it? Regarding the future, we have to go back and start from the beginning.After joining Didi, at least three iconic events were attributed to Liu Qing's achievements by the media:1. Large-scale financing: Just half a year after joining, it helped to win \"the largest financing of 700 million US dollars for unlisted companies at that time\"; Subsequently, Didi's financing ability continued to be strengthened. For example, in 2016, two rounds of financing totaled USD 5.5 billion-a new record for industry financing. The new financing party is<a href=\"https://laohu8.com/S/AAPL\">Apple</a>、<a href=\"https://laohu8.com/S/LFC\">China Life Insurance</a>And<a href=\"https://laohu8.com/S/06688\">Ant Group</a>And other well-known companies.2. Merge with Kuai3. Merger with Uber ChinaFinancing and mergers and acquisitions, or Liu Qing's repeated work in investment banking, has maximized its value in Didi: super financing ability-exactly what this newly established Internet company needs to enter a crazy money-burning war in the future.$5.5 billion may be just one of the good cases for an investment bank with assets under management of more than $2 trillion, but it is a life-and-death fund for a startup company.How important was timely and large-scale financing to mobility companies at the time? Liu Qin, the founding partner of Wuyuan Capital who once invested in Yidao Travel, expressed this in a conversation with \"Latepost\" in 2020:\"We invested easily in 2012, when Didi had not yet been established. We never thought that a company could raise 15-20 billion dollars. The scale of funds quickly destroyed the first-Mover advantage of First Mover and washed away your cognitive advantage as a classic VC. Without this set of great rule-changing things from Didi Kuai, Easy will be a big platform.\"In other words, because of the continuous large-scale financing, Didi was able to survive the money-burning war in the travel market, merged with Kuaidi and Uber China, and became the biggest winner in the travel market. In this process, Liu Qing played an indispensable role.Looking back now, it was a prime time when Liu Qing chose to join an Internet company. In 2010, China's Internet gradually shifted from PC to mobile Internet, and most companies are in the early stage or at a critical stage of development.When Liu Qing joined Didi, the company was valued at $500 million. In 2021, a number of media reported that Didi, which plans to IPO, is valued at at least US $100 billion. In the seven years since Liu Qing joined, Didi's valuation has increased by 199 times.Zhou Shouzi, who went to the company from an investment institution one year later than Liu Qing, joined Xiaomi in 2015 with a company valuation of US $45 billion, and its market value on the first day of listing in 2018 was US $47.9 billion. If calculated on a weekly basis when he resigned-Xiaomi's market value was around US $84 billion-in his six years in office, his market value increased by 80%, less than doubled.In essence, Didi and Xiaomi cannot be compared. But if it is only regarded as a timing difference in personal choice, it may be a coincidence, but at that time, joining Didi was indeed a good choice for Liu Qing. If she stayed at Goldman Sachs, she would not be able to participate in the high-speed and efficient Internet competition and development process.When Liu Qing was still at Goldman Sachs, he tried to invest in Didi three times and failed three times. One of the most widely circulated reasons is the issue of efficiency. Goldman Sachs, an investment bank with a history of hundreds of years, is rigorous and requires multiple processes to repeatedly confirm investment targets before making decisions. But at that time, well-known VCs who wanted to give Didi money were all lined up, and there was no shortage of Goldman Sachs.\"Self-cultivation\" to female entrepreneursIn 2016, the Financial Times described Liu Qing as a friendly and English-proficient representative of Didi the friendly, English-speaking face of Didi. This year, Liu Qing rarely appeared in media interviews due to breast cancer treatment, and did not attend the merger with Uber China business. Many media have some sort of regret for this \"absence\".Liu Qingzhi is a compound existence to Didi. During the period of Didi's rapid development, there is her super financing ability and business integration ability behind it. At the same time, she is also a \"face\" of Didi. This face is an international and negotiating representative, and can rush to the front line when financing. Especially in 2015, by investing in travel companies such as Lyft in the United States and Grab in Southeast Asia, Didi started its international business. Liu Qingzao is a business card for the world to know Didi.The identity of a female entrepreneur, her later victory over breast cancer, and the multiple identities of a single mother made Liu Qing's role more diversified. And this kind of diversification, for Didi, is at least a bonus point in communication.In 2016, the Financial Times named her \"Woman of the Year\". At the same time, former British Prime Minister theresa may, former Brazilian President dilma rousseff, Indian Foreign Minister Sushma Swaraj and other women were selected. At the same time, she was also selected into the list of \"Top 50 Most Influential Mothers in the World\" published by the American website of Working Mothers. In 2017, Liu Qing was selected into Time magazine's Global Influential 100 List, and she was also the only Asian female entrepreneur on the list.The influential praise given to executives from the outside world is always positive in the publicity of a company. This is the uniqueness of a startup company with female executives. Looking at startups in China or around the world, this uniqueness is also scarce. Undoubtedly, Liu Qing also defined Didi.Of course, Didi also shaped Liu Qing. In the early days, she was Liu Qing with strong financing ability and business operation. Later, with the development of Didi, her role and work content also changed.In 2018, due to the hitchhiking safety incident, Didi entered a period of safety rectification. Uber went public in 2019, and the global travel market entered a new stage. Market competition is no longer the key. Business capabilities, business security and stability are the most important indicators. That is to say, there is no need to \"fight\" anymore, and the goal is to \"become stronger and bigger\".Compared with Chengwei, Liu Qing assumed the role of \"trust officer\" at this stage. She constantly appears in front of the public-any international and domestic media interview, conference, summit-and constantly expounds Didi's bitter experience, improves safety and experience.After three years of precipitation, Didi's business development began to develop radically again-the new brand \"Hua Xiaozhu\" was officially launched in 2020, and Didi announced its entry into South Africa in 2021. This time, Liu Qing's role is different again. She also serves as the chief talent officer and is responsible for the company's talent development plan. \"Chinese Entrepreneur\" said that rapidly growing new businesses and continuously expanding overseas markets require talent investment to discover, stimulate and cultivate talents, and this will be one of Liu Qing's main tasks in 2021.You know, Liang Rubo, who just succeeded Zhang Yiming as CEO of ByteDance, works in human resources. In the year when Liang Rubo was the head of human resources, the number of ByteDance employees rose from 60,000 to 100,000-far exceeding Ali,<a href=\"https://laohu8.com/S/00700\">Tencent</a>Wait for established big Internet companies. And 2020 is also a year of crazy expansion for ByteDance.In other words, this is another new role of 43-year-old Liu Qing's entrepreneur \"self-cultivation\". For Liu Qing, running a company in different positions and roles must be exciting. This was actually what she said herself.In 2014, Liu Qing, who had no management and operation experience at Goldman Sachs, took over the position of COO (Chief Operating Officer), instead of CFO, a common position where investors turned to enterprises.\"Although I don't have the experience of managing thousands of people, I have handled many businesses and met many entrepreneurs. Building a suitable organization may be in the genes of our generation.\" Don't forget, Liu Qing is also a \"second generation enterprise\" born in Beijing. He has lived in a family with a complete management evaluation system even for housework since childhood.However, Didi has not yet been listed, and Liu Qing still needs to work hard. Moreover, after listing, there are challenges after listing-referring to the development of Uber after listing, we know that this matter is not easy. But for Liu Qing, no matter what Didi's development is, after the IPO, her entrepreneurial career has been regarded as a perfect \"resume\". She really doesn't want to be the president anymore. She can still go back to her old job-an investor. Presumably, this time she will be more popular with LPs than when she was at Goldman Sachs in 12 years.\n<div class=\"bt-text\">\n\n\n source：<a href=\"https://mp.weixin.qq.com/s/2Wm03FFIW5q2y8ipRBNfnA\">投中网</a>\n\n\n</div>\n</article>\n</div>\n</body>\n</html>\n","type":0,"thumbnail":"https://static.tigerbbs.com/c7b8e55da7810fe1e4e2b57294d69828","relate_stocks":{},"source_url":"https://mp.weixin.qq.com/s/2Wm03FFIW5q2y8ipRBNfnA","is_english":false,"share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","article_id":"1140647879","content_text":"这也是滴滴的一张“脸”：国际化的、谈判的代表，融资时可以冲在一线。上一代独角兽的IPO反复传出又反复辟谣，柳青将带领它往哪儿走？\n“北京是定义我的一个地方。”2015年4月，柳青和冯唐在一档对话节目中如是说。说这话时，她加入滴滴10个月，title从首席运营官，到了总裁。\n定义这个词有些微妙。柳青出生于北京，后来出国留学，在香港工作12年。再回到这个城市，她从全球知名的投行离职，加入刚起步的创业公司。“一切从零开始。”柳青说。\n镜头里的柳青米白色礼服、脸较前几年略微清瘦一点。她算是标准的东方脸，当她和冯唐聊得尽兴了，会大大咧咧地把线条拉成一张笑脸。但谈到“定义”，她表情平稳，还会用手把下巴端起来，端出来的信息就不甚清晰了。她也是滴滴的一张“脸”：国际化的、谈判的代表，融资时可以冲在一线。\n但这仅仅是事业上的功用，这张脸的主人又究竟是怎样一个人？她在选择什么？追求什么？\n2020年的一个访谈里，凯雷投资的董事长David Rubenstein也表达了他的疑惑，从投资分析员一路做到年薪千万的亚洲区董事总经理——据说是当时高盛最年轻的一位董事总经理，这应该是柳青的一个人生高阶时期，为什么会选择离开？\n2021年是柳青在滴滴的第7年。现在，所有人都知道她是与创始人程维并肩的滴滴总裁，是被英国《金融时报》、《时代》、《福布斯》等知名媒体评为的“全球瞩目且为数不多的中国女性企业家”、全球青年领袖等各种嘉奖。\n这些，是她在高盛12年没有出现过的公共褒奖。在投行时，更多人对她的好奇在于——“联想创始人柳传志之女原来在我们公司”。柳青在高盛做了哪些案子？公开报道鲜少提及。有心人只要稍微搜索一下，无论是中文还是英文的报道，关于柳青的，都集中在2014年她去滴滴之后。\n柳青之于滴滴，是复合型的存在，或者换句俗话讲，柳青在滴滴锤炼得越来越“皮实”——一种在同类型女企业家中少见的“复合”，从投行出来一下场就当运营官，舆情危机了当“信任官”，开拓新市场了又去兼任人才官。\n“我不再需要证明自己的价值。”节目里，柳青对同在一个城市出生冯唐说。\n投资人转行要“趁早”\n滴滴这个上一代独角兽今夏IPO的消息反复传出又反复辟谣，柳青将带领它走到哪里？关于未来的问题，我们要先往回走，从头讲起。\n加入滴滴后，至少有三件标示性的事件被媒体归结为柳青的成绩：\n1、大规模的融资：刚加入半年，帮助拿下“当时非上市公司最大一笔7亿美元融资”；随后继续强化了滴滴融资能力，比如2016年年内两轮融资共55亿美元——为行业融资新纪录，新融资方是苹果、中国人寿和蚂蚁集团等知名公司。\n2、与快的合并\n3、与Uber中国合并\n融资和并购，或是柳青在投行时不断重复做的工作，在滴滴她又将之价值发挥最大：超强的融资能力——正是这家刚成立的互联网公司，日后进入疯狂烧钱大战所需要的。\n55亿美元，对一家管理资产规模超过2万亿美元的投行来说，或许只是其中一个规模不错的案子，但对一家创业公司来说，却是生死攸关的资金。\n及时、大规模的融资对当时的出行公司有多重要？曾投资易到出行的五源资本创始合伙人刘芹，2020年在与《晚点Latepost》的对话里这么表达：\n“我们2012年投资易到，当时滴滴还没有成立。我们从没想到一家公司可以融150-200亿美元，资金规模迅速摧毁了First Mover（模式首创者）先发优势，冲垮了你作为一个经典 VC 的认知优势。如果没有滴滴快的这一套巨大改变规则的东西，易到会是大平台。”\n换句话说，因为可以不断地大规模融资，滴滴得以在出行市场的烧钱大战中活下来，与快的、Uber中国合并，成为出行市场里最大的赢家。这个过程里，柳青功不可没。\n现在返回头看，柳青当初选择加入互联网公司时，正是一个黄金时间。2010年中国互联网从PC逐步转向进入移动互联网，大部分公司正处于早期或到了关键的发展阶段。\n柳青加入滴滴时，公司估值5亿美元。2021年多家媒体报道，计划IPO的滴滴估值至少1000亿美元。在柳青加入的这7年里，滴滴的估值增加了199倍。\n比柳青晚一年从投资机构去公司的周受资，2015年加入小米时，公司估值450亿美元，2018年上市首日市值为479亿美元。如果按周受资离职时——小米的市值在840亿美元左右——计算，他在职的6年里，市值增加了80%，不到1倍。\n本质上，滴滴与小米无法拿来对比。但如果仅作为个人选择上的时机差别来看，或许是机缘巧合，但那个时间对柳青来说，加入滴滴确实是不错的选择。如果继续呆在高盛时，她便无缘参与高速、高效的互联网竞争和发展进程。\n柳青还在高盛时，曾三次想投资滴滴，三次失败。其中最广为流传的一个原因是效率问题。高盛这家有上百年历史的投行严谨，需要多重的流程反复确认投资标的才能决策。但那个时间里，想给滴滴钱的知名VC都排着队，不缺高盛一家。\n通往女性企业家的“自我修养”\n2016年，英国《金融时报》如此描述柳青：滴滴友好且精通英语的代表（the friendly, English-speaking face of Didi ）。这一年柳青因乳腺癌治疗，鲜少出现媒体访谈，与Uber中国业务合并时也未出席。多家媒体对于这种“缺席”，多少有惋惜的语气。\n柳青之于滴滴，是复合型的存在。滴滴高速发展的时期，背后有她的超强融资能力以及业务整合能力。与此同时，她也是滴滴的一张“脸”。这张脸是国际化的、谈判的代表，融资时可以冲在一线。特别是2015年通过投资美国Lyft、东南亚Grab等出行公司，滴滴开启国际化业务，柳青早是全球认识滴滴的一张名片。\n女性企业家的身份，后来战胜乳腺癌，以及单身妈妈的多重身份，让柳青的角色更加多元化。而这种多元化，对于滴滴，至少在传播上是加分的。\n2016年，英国《金融时报》将她评为“年度女性”，同期入选的是前英国首相特蕾莎·梅伊、巴西前总统迪尔玛·罗塞夫、印度外长苏什玛·斯瓦拉杰等女性。同时，她也入选了美国《职业母亲》网站发布的“全球50大最具影响力母亲”榜单。2017年，柳青入选《时代》杂志的全球影响力百人榜，也是唯一一位上榜的亚洲女企业家。\n外界给高管的有影响力的褒奖，对一个家公司的宣传总是正面的。这是一家有女性高管的创业公司的独特性，放眼中国、或者全球的创业公司，这种独特性也是稀缺的。无疑，柳青也定义了滴滴。\n当然，滴滴也塑造了柳青。早期她是融资能力、业务运营超强的柳青，后来随着滴滴的发展，她的角色和工作内容也随之变化。\n2018年因顺风车安全事件，滴滴进入安全整治时期。2019年Uber上市，全球出行市场进入了一个新的阶段，市场争夺不再是关键，商业能力、业务安全且稳定是最重要的指标。也就是不需要再“打战”了，公司“做强做大”才是目标。\n比起程维，柳青在这个阶段承担的“信任官”角色。她不断出现在公众面前——任何一个国际的、国内的媒体采访、会议、峰会——不断地阐述，滴滴的痛定思痛、提升安全性、体验性。\n三年沉淀之后，滴滴的业务发展才又开始有激进的发展——2020年正式上线新品牌“花小猪”，2021年滴滴宣布进入南非。这次，柳青的角色又不一样了，她兼任了首席人才官一职，负责公司人才发展计划。《中国企业家》称，快速增长的新业务、持续拓展的海外市场需要有人才投入，发掘、激发和培养人才，而这将是柳青2021年的主要工作之一。\n要知道，刚接任张一鸣担任字节跳动CEO的梁汝波，任职的便是人力资源工作。在梁汝波做人力资源负责人这一年，字节跳动员工人数从6万升到了10万人——远远超过了阿里、腾讯等老牌大互联网公司。而2020年，也是字节跳动疯狂扩张的一年。\n换而言之，这是43岁的柳青的企业家“自我修养”的又一新角色。对柳青来说，在不同岗位、不同角色上经营一家公司，一定都是兴奋的。这话，其实是她自己说的。\n2014年，在高盛没有管理和运营经验的柳青，接过来的滴滴职位是COO（首席运营官），而不是投资人转向企业常见的岗位CFO。\n“尽管我没有管理上千人的经验，但我处理过很多生意、见过很多企业家。建立一个合适的组织，或许就在我们这一代的基因里。”不要忘了，柳青还是一位出生在北京的“企二代”，从小生活在连家务事都有整套管理考评体系的家庭。\n不过，滴滴还未上市，柳青还需努力。而且，上市之后还有上市之后的挑战——参照Uber上市后的发展，便知这件事并不容易。但对于柳青来说，无论滴滴的发展如何，IPO之后，她的企业家生涯已经算得上一份完美“简历”。实在不想做总裁了，她还能做回老本行——投资人，想必，这次会比在高盛12年时受LP欢迎。","news_type":1,"symbols_score_info":{}},"isVote":1,"tweetType":1,"viewCount":4318,"commentLimit":10,"likeStatus":false,"favoriteStatus":false,"reportStatus":false,"symbols":[],"verified":2,"subType":0,"readableState":1,"langContent":"EN","currentLanguage":"EN","warmUpFlag":false,"orderFlag":false,"shareable":true,"causeOfNotShareable":"","featuresForAnalytics":[],"commentAndTweetFlag":false,"andRepostAutoSelectedFlag":false,"upFlag":false,"length":2,"xxTargetLangEnum":"ORIG"},"commentList":[{"id":4497628,"commentId":"4497628","gmtCreate":1622287428620,"gmtModify":1680791822440,"authorId":3570426589852260,"author":{"id":3570426589852260,"idStr":"3570426589852260","authorId":3570426589852260,"name":"东方波澜","avatar":"https://static.tigerbbs.com/1401dd1537f16a11750719f2334a1ea1","vip":1,"crmLevel":11,"crmLevelSwitch":0,"individualDisplayBadges":[]},"repliedAuthorId":0,"objectId":137929722,"objectIdStr":"137929722","type":1,"supId":0,"supIdStr":"0","prevId":0,"prevIdStr":"0","content":"Hi","text":"Hi","html":"Hi","likeSize":0,"commentSize":0,"subComments":[],"verified":10,"allocateAmount":0,"commentType":"invalid","coins":0,"score":0,"disclaimerType":0}],"hasMoreComment":true,"orderType":2}