$Apple(AAPL)$ Apple TV+ losing $1 billion annually sounds pretty intense on the surface, but when you consider it within the context of Apple’s entire business, it’s not nearly as dire as it might seem. Apple TV+ isn’t just about making a profit from streaming; it’s more of a strategic move to get viewers hooked on the Apple ecosystem. The ultimate goal is to turn those subscribers into long-term Apple hardware buyers. Once someone’s invested in a Mac, iPhone, or iPad, they’re more likely to stay within the Apple family for the long haul.As long as the content is well-received and keeps winning awards, the losses are relatively insignificant in the grand scheme of things. Apple’s not looking for short-term streaming profits; it’s looking at long-term engagement, and TV+ plays a crucial role in that strategy.
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