$CHINA LIT(00772)$ Honestly, China Lit kinda reminds me of $POP MART(09992)$ . One creates IPs through storytelling and writing, the other through sketches and toys，but both end up riding the same wave: turning fresh content into emotional hits that go viral, with room to grow into films, merch, and beyond.
After Ne Zha went viral and now Chinese-designed toys are trending overseas, it really feels like Chinese pop culture is starting to make global waves.
So yeah, investing in China Literature right now? Feels like betting on the rise of cultural power，and I think that’s a smart call.
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