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Big Bank Ratings | JPMorgan Chase: Maintaining Amazon's "Best Investment Philosophy" rating and expanding the same-day delivery service will help increase market share
摩根大通分析师Anmuth发表报告指,尽管竞争加剧,亚马逊扩展新鲜食品即日送服务,将支持其在美国的网购市场持续增加市占率。该行维持对亚马逊的“最佳投资理念”评级,目标价为265美元。分析师认为,亚马逊的食品杂货攻势或进一步扩大其在美国网购市场的领先优势,并有助提升Prime吸引力、带动消费频率及广告收入,同时迫使传统零售商重新检视定价及配送收费。此外,杂货客户增加,有助推动广告业务。该行预期,随着更多品牌争取在亚马逊平台曝光,其广告收入将进一步上升。
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