$Amazon.com(AMZN)$  Okay, so Amazon is currently trading around US $244 a share. Big company? Absolutely. But what’s interesting is that even at this scale, it’s still growing and transforming in ways that make me believe it’s a solid long-term hold.

Here are a few things that stand out:

1. Strong recent performance

• In the most recent quarter (ended June 30, 2025), Amazon posted net sales of about US $167.7 billion, which is around 13% higher than the same quarter last year.

• Their cloud arm, AWS (Amazon Web Services), grew roughly 17.5% year-over-year to about US $30.9 billion in that quarter.

• In the earlier quarter (ended March 31, 2025), net sales were ~US $155.7 billion, up around 9-10% year-over-year, and net income jumped to ~US $17.1 billion (US $1.59 per diluted share) from ~US $10.4 billion the year before.

So, bottom line: growth is happening. Even the mature parts of the business are producing good numbers.

2. Growth plans and future-oriented moves

• Amazon is heavily investing in infrastructure, AI and its cloud business. The comment about AWS “growing at a pace we haven’t seen since 2022” shows they’re turning momentum back on in the cloud.

• They’re upgrading their logistics and delivery systems (faster shipping, smarter fulfilment), which supports their retail business.

• They are growing advertising revenues, expanding into more services, and working on new tech features (voice assistants, AI shopping agents, etc.).

• They also project quite large capital expenditures in the coming years to support these growth engines.

3. Why I feel bullish

• Amazon has multiple “engines”: retail & marketplace, third-party seller services, cloud & infrastructure, advertising. That means they’re not all eggs in one basket — that’s good for long-term resilience.

• Because they’re still growing double-digit in the retail/commerce side and high-teens in their cloud business, the potential upside remains.

• The world is shifting: more online commerce, more cloud usage, more AI infrastructure, more demand for fast, efficient logistics. Amazon is right in the middle of that shift.

• For someone who’s thinking “hold for 5-10 years or more”, Amazon ticks a lot of boxes.

4. Some things to keep in mind (just to be realistic)

• Being big makes growth harder: keeping double-digit growth becomes tougher the larger you are.

• Heavy investments cost money now. If pay-off takes longer than expected, that could impact margins.

• External risks: consumer spending shifts, economic slowdowns, regulatory issues, competitive pressure — all of these could weigh on Amazon’s performance.

My take: If I were picking a company to buy and hold for the long run, Amazon looks like one of those that you can “buy and forget” for a while, and check back in a few years. It’s not a speculative gamble — more of a disciplined hold — assuming you’re okay with some fluctuations.

In simple terms: Amazon is one of the stocks I’d be comfortable keeping in my portfolio if I’m looking for lasting growth and influence, not just a quick flip.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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