[IDEA] My Simple but Effective Buy Rule for Long-Term Investors
View: Only buy companies you believe will still be dominant in 20 years — and only when they are undervalued.
Reasons: A lot of people say “just buy and hold,” but that only works if you’re buying high-quality assets at reasonable prices. I use a simple comparison:
An LV bag is good quality, but you wouldn’t pay $10k for something worth $1k. Stocks work the same way.
I focus on companies like Apple, Microsoft, Amazon, Costco — businesses with strong balance sheets, sticky ecosystems, and consistent free cash flow. But even great companies can become bad investments if bought at overpriced valuations.
My rule:
* Identify quality businesses
* Monitor their long-term moat
* Wait for periods of fear or broad market corrections
* Accumulate slowly
This approach keeps me disciplined and avoids emotional FOMO buying.
Lesson: Buy great companies — but buy them at smart prices.
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Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.
