To The Moon

$Amazon.com(AMZN)$

Amazon.com, Inc. (AMZN) Rallies +2.63%: Bullish Momentum Builds Towards $245-$250 Zone

Latest Close Data

Closed at $244.68 (+2.63% on 2026-01-28 ET), now just 5.4% below its 52-week high of $258.60.

Core Market Drivers

Positive sentiment driven by strong forward earnings expectations and robust holiday quarter performance across its e-commerce and AWS segments. The stock is benefiting from a broader tech rally and investor confidence in its sustained profitability and market leadership.

Technical Analysis

Volume of 38.0M shares was near-average (VR 0.98), indicating steady participation. The MACD (DIF: 1.91, DEA: 1.91, MACD: 0.005) has just crossed into positive territory, signaling a potential bullish momentum shift. The 6-day RSI at 68.42 is approaching overbought levels but confirms strong short-term buying pressure.

Key Price Levels

• Immediate Pivot: $244.73 (Previous Resistance). A sustained break above is key for continuation.

• Strong Resistance: $258.60 (52-Week High). The major psychological and technical barrier.

• Primary Support: $231.43. This level must hold to maintain the current uptrend structure.

Valuation Perspective

Forward P/E of 30.76x remains above its historical average of 22.20x, reflecting a premium for its growth profile and dominant market position.

Analyst Targets

Overwhelmingly bullish sentiment from 72 analysts, with an average price target of $292.84 (+19.7% upside). Consensus rating is Strong Buy (19 Strong Buy, 48 Buy, 4 Hold).

Weekly Outlook

Expect consolidation near the $244-$250 range as bulls test the recent breakout. A confirmed close above $245 could target the $255-$258 zone. Downside is likely limited to the $238-$235 support band barring negative macro news.

Risk Disclaimer

This analysis is for informational purposes only and not financial advice. All trading involves risk. Past performance does not guarantee future results. Conduct your own research and consider your financial situation before making any investment decisions.

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