The reason retail gets 30% is that the institutional investors aren't interested as its way over priced. 

Musk Generously Shares the Cake. Why SpaceX IPO Plans to Allocate 30% Share to Retail Investors?

TradingKey - On March 26, Reuters reported that Elon Musk is discussing allocating up to 30% of SpaceX's IPO shares to retail investors, a proportion triple the conventional level. Typically, companies going public allocate only 5% to 10% of IPO shares to retail investors. Musk's move is reportedly intended to leverage his ardent fan base and loyal supporters to stabilize SpaceX's stock price following its market debut.
Musk Generously Shares the Cake. Why SpaceX IPO Plans to Allocate 30% Share to Retail Investors?
# SpaceX IPO

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