I think byd has pretty much saturated its market share in China and has to look at Southeast Asia market to increase its market share. Indonesia looks like a promising market and is big enough. Also, EVs is a mature market in China unlike many of the Southeast Asia markets where there is still untapped market.
For a premium market of $300k, I think many Singaporeans would rather get their Mercedes or Lexus which are clear symbols of wealth than a nio! So, I don’t think it will take off in the short term unless the brand establishes itself more.
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