$Meta Platforms, Inc.(META)$ Meta just flipped the switch on Business Agent across Instagram and Messenger. Over 1 million businesses are already on it.
Big picture: they're moving into enterprise AI with integrations for $Shopify(SHOP)$ and SE. Paid plans are coming soon, which could start turning this into a real revenue engine.
If adoption keeps climbing, this could be a structural tailwind for Meta over the next few quarters. Keep an eye on usage growth versus paid conversions - that's where the real potential lies.
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