Apple Is Raising Prices. The Real Question Is Volume. 🍎
$Apple(AAPL)$ ’s recent revenue growth hasn’t only come from selling more iPhones.
A big part of it has been getting customers to spend more and moving them toward higher-priced models.
That works — until the price increases start changing buying behavior.
With potential price hikes reaching 20–30%, the next step gets much more interesting.
📈 Higher prices can keep revenue growing.
📉 But if those prices start hitting unit demand, volume could take a meaningful hit.
That’s the balance I’ll be watching over the next 18 months.
Can Apple keep growing revenue faster than it loses volume? 👀
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