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2021-08-06

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Amazon Live and Newegg Discovery both enter cross-border e-commerce live streaming

世界跨境电商海外媒体十分关注中国的网络直播营销的积极作用,认为网络直播营销保障了供需双方、生产和消费之间的畅通,满足了国民的消费需求,并促进了中国电子商务行业的蓬勃发展。国际跨境电商巨头亚马逊及新蛋充分吸纳中国电商直播经验,纷纷进军直播领域。期待中国卖家可以通过世界级跨境电商平台的直播模式,将中国优质的产品出口到全球。

Amazon Live and Newegg Discovery both enter cross-border e-commerce live streaming

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On June 22, 2021, the State Council executive meeting pointed out that new business formats and new models are effective forces in the development of my country's foreign trade and an important trend in the development of international trade. In recent years, China's new formats and models of foreign trade have developed rapidly, among which the scale of cross-border e-commerce has increased nearly 10 times in five years, which has promoted the transformation and upgrading of foreign trade, especially under the impact of epidemic situation, and played an important role in stabilizing foreign trade.</p><p>In my country's e-commerce, live delivery of goods is a sudden operation model. The overseas media of cross-border e-commerce in the world are very concerned about the positive role of China's live webcast marketing, and believe that live webcast marketing ensures the smooth flow between supply and demand, production and consumption, meets the consumption needs of the people, and promotes the vigorous development of China's e-commerce industry.</p><p>PR Newswire reported that during the special period, China bridged the gap between supply and consumers through live broadcast sales, and sold unsalable products due to the implementation of special period control measures, which drove the development of online live broadcast marketing industry and helped to break through the sales bottleneck of traditional industries.</p><p>The BBC also emphasized that during the special period, sales through live webcast provided hope and a new way out for enterprises, and also supported the development of service industry and other industries.</p><p>Italian financial newspaper \"24 Hours Sun\" said in a report that \"the penetration rate of live streaming continues to increase and has become a consumption pattern for Chinese citizens.\"</p><p>Forbes magazine also pointed out that China's live webcast marketing e-commerce is experiencing explosive growth, and the high sales level and growth rate of live webcast marketing are at the leading level in the world.</p><p>According to Agence France-Presse, China's live shopping method is leading the new trend of online shopping for global consumers.</p><p>International cross-border e-commerce giant<a href=\"https://laohu8.com/S/AMZN\">Amazon</a>And Newegg has fully absorbed the experience of Chinese e-commerce live broadcast and entered the field of live broadcast one after another. The giants have both similarities and differences.</p><p><img src=\"https://fid-75186.picgzc.qpic.cn/20210803181706928v201ot6c12pwa9o\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20210803181709968v201ww5yxiu3uzq\"/><img src=\"https://fid-75186.picgzc.qpic.cn/20210803181714405v201lha9nole89h\"/>With the participation and investment of cross-border e-commerce giants such as Amazon and Newegg in 21 years, it can be predicted that the trend of \"live broadcast +\" on overseas e-commerce platforms will become more and more obvious. However, to catch up with China's current scale, we still need to make efforts in logistics, platforms, anchors and other key directions. 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