A $1,000 Stock Too Expensive? How Much Does Price Affect Your Decision?

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04-18
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From an investment logic perspective, a single $1,000 stock and ten $100 stocks yield the same return percentage if you invest the same amount of money. But in practice, high-priced stocks do have a psychological impact on everyday investors.

Now that $Direxion Daily Semiconductors Bull 3x Shares(SOXL)$ at $10, $NVIDIA(NVDA)$ at $100, and $Netflix(NFLX)$ at $1,000 — which one would you choose?

Generally, retail investors tend to avoid high-priced stocks like Netflix. But in reality, Netflix has been incredibly stable in recent years, consistently beating earnings expectations quarter after quarter. Even in this year’s overall market downturn, Netflix still holds a 9% gain.

Nvidia, after its stock split, attracted many retail buyers. But don’t forget — before the split, Nvidia also traded at $1,000 per share.

Theoretical Perspective: A High Stock Price Doesn’t Mean It’s Expensive

A stock’s price is just its market quote — it doesn’t reflect its valuation or whether it’s actually “expensive.”

What you’re really buying is future market cap growth, not just “how many shares you can afford.”

👉 For example:

Buying 1 share of a $1,000 stock that goes up 10% earns you $100.

Buying 10 shares of a $100 stock with the same 10% gain also earns you $100.

Psychological Factor: High-Priced Stocks Feel Intimidating

There's a false sense of "I can't afford it," and fear of “larger downside risk.”

A $50 drop on a $1,000 stock feels worse than a $5 drop on a $100 stock, even if it’s the same percentage move.

  1. So, how much do high-priced stocks influence your investing decisions?

  2. Have you ever avoided Netflix or $Berkshire Hathaway(BRK.B)$ just because of their high price?

  3. A high stock price doesn’t mean the stock is expensive. It’s easy to say — but do you truly believe it?

  4. SOXL is $10, Nvidia is $100, Netflix is $1,000. If you had $5,000 — how would you allocate it?

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$1,000 Too Expensive? How Much Does Price Affect Your Decision?
From an investment logic perspective, a single $1,000 stock and ten $100 stocks yield the same return percentage if you invest the same amount of money. But in practice, high-priced stocks do have a psychological impact on everyday investors. So, how much do high-priced stocks influence your investing decisions? A high stock price doesn’t mean the stock is expensive. It’s easy to say — but do you truly believe it? SOXL is $10, Nvidia is $100, Netflix is $1,000. If you had $5,000 — how would you allocate it?
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.
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Comments

  • Shyon
    04-18
    Shyon
    While I know a stock’s price doesn’t reflect its true value, high-priced stocks like Netflix can still feel intimidating. It’s psychological—seeing a $1,000 stock triggers thoughts like “What if it drops?” even though percentage moves are what matter. Ultimately, we’re buying future market cap growth, not just the number of shares.

    If I had $5,000 to split among SOXL, Nvidia, and Netflix, I’d lean most into SOXL $Direxion Daily Semiconductors Bull 3x Shares(SOXL)$ due to my DCA strategy and belief in semiconductors. Nvidia would come next—strong fundamentals and long-term upside. Netflix, while consistent, would get a smaller slice—not because of price, but because I see more near-term potential elsewhere.

    In the end, I focus on business fundamentals over share price. A $1,000 stock isn’t expensive if it delivers performance and future growth. The real challenge is shifting our mindset beyond surface-level numbers.

    @Tiger_comments @TigerStars @Tiger_SG

  • icycrystal
    04-18
    icycrystal
    @Shyon @Universe宇宙 @Aqa @LMSunshine @koolgal @rL @SPACE ROCKET @TigerGPT @HelenJanet @GoodLife99

    From an investment logic perspective, a single $1,000 stock and ten $100 stocks yield the same return percentage if you invest the same amount of money. But in practice, high-priced stocks do have a psychological impact on everyday investors.

    Generally, retail investors tend to avoid high-priced stocks like Netflix. But in reality, Netflix has been incredibly stable in recent years, consistently beating earnings expectations quarter after quarter. Even in this year’s overall market downturn, Netflix still holds a 9% gain.

    Nvidia, after its stock split, attracted many retail buyers. But don’t forget — before the split, Nvidia also traded at $1,000 per share.

    how much do high-priced stocks influence your investing decisions?


    SOXL is $10, Nvidia is $100, Netflix is $1,000. If you had $5,000 — how would you allocate it?


    leave your comments to win tiger coins~

  • Lanceljx
    04-20
    Lanceljx
    High-priced stocks can feel intimidating due to psychological biases. A $50 drop on a $1,000 stock may feel worse than $5 on a $100 stock, even though the percentage loss is the same.

    1. Influence: High nominal prices may deter some investors, despite the percentage risk being identical to lower-priced stocks.

    2. Avoidance: Many avoid stocks like Netflix or Berkshire Hathaway due to high prices, even though fractional shares or ETFs provide access.

    3. Value vs Price: While a high price doesn’t mean a stock is expensive, fear of larger downside risks can outweigh rational thinking.

    4. $5,000 Allocation: A balanced strategy might include:

    $2,000 in Nvidia: Strong growth potential.

    $2,500 in Netflix: Long-term streaming leader.

    $500 in SOXL: High-risk, high-reward exposure.

  • DiAngel
    04-19
    DiAngel
    I would avoid buying stock at $1000 as the probability of having a good return is lower than those at $10 or $100. Anyway, that’s my thought. [LOL][Happy][Smile][Chuckle][Heart]
  • Aqa
    04-18
    Aqa
    It is true that generally retail investors tend to avoid high-priced stocks. But from theoretical perspective, a high stock price per share does not mean it is ‘expensive’. It is the sum of money allocated per trade that matters. Buying 1 share of a $1,000 stock that goes up 10% earns $100. Buying 10 shares of a $100 stock with the same 10% gain also earns $100. Thanks @Tiger_comments @icycrystal @TigerGPT @1PC
  • MHh
    04-18
    MHh
    It does not affect my investing decisions. It all depends whether I find the stock price cheap enough for me to buy a good stock. I avoided Netflix not because of the price but I do not believe in its future prospects for me to invest in it. Berkshire was something I was tempted to buy but have not and now regretting it! Between the 3, I only like Nvidia and so would spend all my money in it. I like expensive stock as a small rise allows me to take profit easily. [Miser] @Success88 @HelenJanet @Fenger1188 @Universe宇宙 @Wayneqq @rL @KYHBKO @SPOT_ON @Success88 @DiAngel come join
    • MHh
      Yes! Though commonly at the face value $1000 is a deterrent for most haha
    • KYHBKO
      The essence of value investing lies in margin of safety. This is paying at a discounted fair valuation of the business. It is not about the price but the value we pay. All the best
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