The rise of Pop Mart, Mixue, and Laopu Gold is fascinating — they deliver emotional satisfaction at a low cost, which resonates in today’s cautious spending environment. Whether it’s the thrill of a blind box, the comfort of a cheap milk tea, or the status and security of gold jewelry, each brand offers more than just a product — they sell identity and emotional connection.
I’ve noticed my own spending shifting toward items with emotional value. It’s often less about the function and more about how something makes me feel or how it fits into my lifestyle. In tight times, small treats that boost mood or social connection become meaningful — and these brands excel at that.
I believe these companies can keep rising if they continue tapping into cultural and emotional trends. As long as they stay affordable and socially relevant, their appeal will remain strong in this “cheap identity economy.”
@Tiger_SG @Tiger_comments @TigerStars 
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.
Comments