🌟🌟🌟Asia's love affair with tea continues with the explosive growth of $MIXUE GROUP(02097)$ and $Chagee Holdings Limited(CHA)$ 's forthcoming IPO to list on Nasdaq.  After the overwhelming successful IPO of Mixue , I believe that Chagee's IPO will be just as successful  as Mixue.

Chagee catapults to be the 2nd largest tea brand after Mixue.  Chagee's goal is to serve tea lovers in 100 countries , generate 300,000 employment opportunities worldwide and in the process it aims to deliver 15 billion cups of freshly brewed tea annually.

From its humble beginnings in Yunnan China, Charge has established itself as one of the leading international tea beverage companies with over 6,000 stores worldwide today.

Chagee has shown impressive annual revenue of 12.4 billion RMB even beating well known brands like Chaibaidao and Gu Ming . Its net profit reached 2.515 billion RMB and has a net profit margin of 20.3%.  That is even better than Mixue's 18.7%.

I was recently in Guangzhou and have seen first hand how popular Chagee is - long queues with eager customers wanting a taste of the freshly brewed tea especially the very popular Jasmine Green Tea Latte .  

Founder and CEO Junjie Zhang created Chagee in order to modernise tea drinking .  He said he was inspired by the success of international coffee companies such as Starbucks.

I would be interested to find out more about Chagee's forthcoming IPO.  Chagee is preparing to open its very first US store in Westfield Century City Mall in Los Angeles in spring .  If it is successful,  it may start a new tea drinking mania in the US .

@Tiger_SG  @Tiger_comments  @TigerClub  @CaptainTiger  @TigerStars  




Chagee IPO: Can It Recreate the Glory of China's Tea Beverage Brands?

@Tiger_SG
This week, Chagee officially filed its IPO prospectus with SEC, planning to list on NASDAQ under the ticker $Chagee Holdings Limited(CHA)$. 173% YOY Growth Pushes it to Become the Second Largest Tea Beverage Brand in Just Three Years The prospectus shows that in 2024, Chagee's GMV (Gross Merchandise Value) reached 29.5 billion RMB, a 173% year-on-year increase, nearly three times the previous year. Its annual revenue was 12.4 billion RMB, surpassing brands like Chabaidao and Gu Ming. Chagee has become the second-largest domestic tea brand, just behind $MIXUE GROUP(02097)$. High-End Tea Beverage Route: Profit Margin Exceeds Mixue After turning a profit in 2024, Chagee's net profit reached 2.515 billion RMB, with a net profit margin of 20.3%, surpassing Mixue's 18.7%. $GUMING(01364)$'s net profit margin for the first three quarters of last year was 17.4%, and $Luckin Coffee Inc.(LKNCY)$’s was 16.9%. Chagee aims to be the " $Starbucks(SBUX)$ of the East." Unlike other tea brands that frequently launch new products, Chagee offers fewer SKUs and focuses on high-end teas priced above 17 RMB. Its three main products, including "Jasmine Green Tea Latte," account for over 60% of its revenue. Concerns Despite Growth: Same-Store Sales Decline During High Growth Period From Q1 2022 to Q4 2023, Chagee's same-store sales steadily increased. However, starting in Q1 2024, the same-store sales began to decline for the first time, with a sharp 18.4% year-on-year decrease in Q4, dropping to 456,000 RMB. In contrast, Mixue, with 40,000 stores, saw only a 0.6% drop in same-store sales in Q3 2024. Perfect Timing for IPO: Can Chagee Duplicate the Surge of Mixue? Chagee's IPO is happening during a time when the tea beverage market has surged, thanks to Mixue’s rise and the current bull market for Chinese stocks. Mixue has risen 112% this year. Although future performance is uncertain, the financial metrics in the IPO prospectus are impressive. If the current market boom in Hong Kong and A-shares continues, Chagee is likely to see an increase on its IPO day. Will you participate in Chagee’s IPO? After quickly turning losses into profits: Can the profitability trend continue? Do you like Chagee's tea latte? Why do you choose Chagee over other bubble tea brand? Join our topic: Chagee IPO Coming: Would You Subscribe to This Bubble Tea Brand? and post directly or leave your comments to win tiger coins~ Check notification in community and find the coins distributed by Tiger_SG! You can also check your posts with "TOPICs" like this!!! Your posts in our topics will get tiger coins~~~~ What can you do with tiger coins? How about redeeming a cute tiger plushie or stock voucher? $Tiger Brokers(TIGR)$
Chagee IPO: Can It Recreate the Glory of China's Tea Beverage Brands?
# Chagee Soars on Debut: Take Profits or Hold on Tight?

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  • 不死鸟.
    ·03-30
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    谢谢分享
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    • koolgal
      All the best 🍀🍀🍀
      03-30
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    • koolgal
      Have a wonderful long weekend 🏖️🏖️🏖️
      03-30
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    • koolgal
      Thanks for your support 😍😍😍
      03-30
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