I think buy product + buy stock theory is half the story. It means familiarity and if it is popular, there is a good chance of it doing well. However, there is also a risk of bias in this view and resulting in a loss. I feel familiarity with the product is a starting point to study the company’s financial performance well before buying the stock. On the other hand, even if we don’t buy the product, we can also buy the stock if the performance is good. For example, I buy BYD stock but I don’t buy any cars. Same for popmart!


I don’t wear any Lululemon, too expensive!


While my shopping cart is important, the popularity with the masses is more important as my financial means can never beat the masses! So, it is more important to look at trends and don’t fight it. I would consider buying if the company is financially sound and stock price is reasonable.
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