Palantir, TWG AI and NVIDIA bring AI to rodeo sports
Palantir Technologies Inc. $Palantir Technologies Inc.(PLTR)$ announced a partnership with TWG AI and NVIDIA Corp. $NVIDIA(NVDA)$ to deploy artificial intelligence and computer vision technology in rodeo sports through Teton Ridge, a western sports and entertainment company.
PLTR NVDA
Purpose of the collaboration
The initiative aims to deliver real-time AI‑driven analytics for rodeo events by processing data locally through NVIDIA's edge computing infrastructure, including the Holoscan platform and RTX PRO 6000 Blackwell Server Edition GPUs.
This eliminates the need to send video feeds to cloud systems for analysis.
Testing and performance
- Teton Ridge, owner of the Cowboy Channel, has spent the past year testing AI applications at PRCA‑sanctioned rodeos.
- Using Palantir's Foundry and AIP platforms, the company analyzed historical performance data across multiple rodeo disciplines, focusing on interactions between human and animal athletes.
- The new system processes data 10 times faster than previous methods, analyzing rider and animal performance, movement patterns, and behavior under varying conditions.
Key statements
- Ryan Taylor (Palantir CRO & CLO): “We’re seeing tremendous opportunity at the intersection of sports technology and AI‑driven analytics.”
- Justin Boitano (NVIDIA VP Enterprise AI Products): The technology enables Teton Ridge to “unlock real‑time insights with Palantir AIP.”
Applications
The partnership targets three main areas:
1. Fan engagement, detailed ride analysis during broadcasts.
2. Athlete training & animal car, performance insights for improved preparation and welfare.
3. Expansion of the rodeo ecosystem, enhanced broadcast capabilities and reach.
[Put] In summary: Palantir, TWG AI, and NVIDIA are positioning this collaboration as a breakthrough in applying AI to traditional American sports, with rodeo serving as a model for real‑time live event analytics across the entertainment industry.
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