To The Moon

The company has successfully utilized artificial intelligence to grow its ad business and take share from Google Ads. Meta's advertising business grew 21% year-over-year last quarter.According to Bernstein analyst Mark Shmulik, Meta is on track to catch up to Google Search in ad revenues by the end of 2026, thanks to its "gravity-defying ad-revenue performance.". He added that in the latest quarter, Meta captured roughly 45 cents of each incremental digital ad dollar, growing its market share in the ad industry to 37% from 35% a year prior, due to a "two-legged improvement across both engagement and ad performance.". Meta's strong performance is a testament to the success of its artificial-intelligence initiatives, which are driving increased consumer engagement and more lucrative ad pricing. Its Advantage+ product, which provides AI-powered ad solutions such as content generation and campaign optimization, showed strong momentum in the last quarter. On last quarter's earnings call,

The company has successfully utilized artificial intelligence to grow its ad business and take share from Google Ads. Meta's advertising business grew 21% year-over-year last quarter.According to Bernstein analyst Mark Shmulik, Meta is on track to catch up to Google Search in ad revenues by the end of 2026, thanks to its "gravity-defying ad-revenue performance.". He added that in the latest quarter, Meta captured roughly 45 cents of each incremental digital ad dollar, growing its market share in the ad industry to 37% from 35% a year prior, due to a "two-legged improvement across both engagement and ad performance.". Meta's strong performance is a testament to the success of its artificial-intelligence initiatives, which are driving increased consumer engagement and more lucrative ad pricing. Its Advantage+ product, which provides AI-powered ad solutions such as content generation and campaign optimization, showed strong momentum in the last quarter. On last quarter's earnings call,