FT recently dropped an article showing the spend split between different Anthropic models (indexed back to June). What was interesting about this chart (below) was that the recent growth across July wasn’t driven by Fable, but by Opus 5. Many people asked questions about this. Why isn’t Fable 5 driving more adoption? The overwhelming response to the question of “why has Fable 5 seen more lackluster adoption” was zero data retention (or ZDR). This topic has been front and center this summer. OpenAI wrote a blog post about it a few weeks ago. In my opinion, it’s becoming increasingly clear that users have a preference when it comes to data retention policies, and if you believe the majority of responses to Martin’s tweet, the labs have some decisions to make! So what is Zero Data Retention?