By packaging collectible art toys, in blind boxes, Pop Mart creates an element of surprise that transforms the purchase into an engaging almost gamified experience. This model taps into the thrill of unboxing, making it highly shareable on social media and driving a collecting culture among Millennials and Gen Z.
Labubu is Pop Mart's most popular toy which has soared to cult status partly due to celebrity endorsements like Blackpink's Lisa.
It is not surprising that Pop Mart share price is going up like a rocket to the moon!
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- icycrystalΒ·04-29TOPthanks for sharing1Report