Is Zhou Liu Fu (ZLF) a good company to invest in?
With over 4100 stores and a franchise driven growth model, ZLF is a mass market force in China's gold jewellery landscape. There is strong ECommerce momentum and confidence is running high.
But compare it to Laopu Gold $LAOPU GOLD(06181)$ ZLF aims squarely at the mid tier consumer while Laopu Gold is positioned as a premium heritage brand.
ZLF is like Nike while Laopu Gold is like Hermes. So both companies cater to different segments of the jewelery market.
Bottom Line - Laopu Gold is a luxury rocket ship - brilliant but possibly overvalued. Zhou Liu Fu is the grounded, scalable alternative that offers better value.
My choice - Zhou Liu Fu because I love value and building a solid foundation.
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- WendyOnePΒ·06-20TOPZLF sounds like a great fit for long-term, steady growth. I prefer value over hype, and with that many stores and solid consumer demand, it feels like a safer bet. Might just add it to my watchlist! ππ1Report
- HaydenBruceΒ·06-20TOPZhou Liu Fu sounds promising for value investors1Report
- glimmzyΒ·06-20Great insight1Report