To The Moon

$e.l.f. Beauty Inc.(ELF)$  yes if it's famous stable company 

🌟🌟🌟The stark difference between Hailey Beiber's Make Up Line Rhode selling for a whopping USD 1 billion and her husband Justin Beiber's record sale of USD 200 million, might lead us to wonder if beauty is inherently more profitable than music. However these 2 numbers reflect very different business models and market dynamics rather than indicating an absolute profitability ranking between beauty and music industries. Distinct Business Models  Rhode was built as a digitally skin first beauty brand designed to  meet modern consumer demands for streamlined multifunctional products.  Rhode's growth was catalysed by Hailey Beiber's strong celebrity influence, saavy social media marketing and a business model that leverages direct to consumer sales with high margins and recurring

📍 The Deal That Turned Heads e.l.f. Beauty's acquisition of Hailey Bieber's Rhode for $1 billion raised eyebrows — especially after ELF's stock jumped 23% post-earnings. The beauty market is known for its gross margins (often 60–80%), but is a Gen Z-skewed celeb brand really worth unicorn status? 📍 Brand Power vs Financials The ELF–Rhode deal isn't just about skincare formulas — it's about distribution, TikTok-native branding, and emotional loyalty. In contrast, Estée Lauder and traditional brands have struggled with innovation and relevance, especially among younger consumers. 📍 My View as an Investor This isn't another "celebrity cash grab" — it's a play on the future of consumer identity. ELF is monetising affinity, not just utility. At the same time, I'd be cautious about valuation mul

Nice. Thanks for sharing. Girl sale is usually easy than men. Especially come to cosmetic and beauty product.

I definitely don’t think Rhode is worth $1billion. The cosmetic industry renews rapidly and it can be hard to get consumers’ loyalty. It does help with BLACKPINK using it and their fanbase can help propel the sales. This is similar to popmart. The thing is whether this can be sustained and whether more products will be introduced into the market like how popmart keeps introducing new toys. I buy products only based on function. What is the point of getting the lip gloss that doesn’t suit me? Identity is not built on externals like what I use or wear or eat. I am confident in who I am. The beauty industry is high margin as the materials don’t cost much but they can sold at a high value especially if it is popular with the masses. I’m bullish on maogeping as it is the icon for China an

$e.l.f. Beauty Inc.(ELF)$ paid $1 billion for Rhode beasuce it is the top media hype product with affordable price targeting the mass market. ELF already has many beauty products so it definitely has the ability to make Rhode a success. Thanks @Tiger_SG

usually it's emotional... buying a product you have to feel for it... even if functional

Let's join in to Grab some 🪙 @koolgal @Jes86188 @JC888 @Shernice軒嬣 2000 @yourcelesttyy @Barcode @Shyon

Well [Thinking] it's the investors view to decide whether Rhode is worth $1B. I will follow my trusted chart 📈 📉 & follow it when she "speaks" to me [Chuckle]. Beauty is in the Eye of the Reviewer [Chuckle] [Chuckle] [Chuckle] Let the Market forces decide [Happy]

TIGER MATES LOOK INTO CDL NOW ! $CityDev(C09.SI)$

Think beauty industry is a high-margin business, especially for the various high-end brands willing to spend much on marketing their products.

yes

I am not sure whether Rhode is worth 1 billion or not, but I can sure Beauty Industry for sure a high margin  business! (with the advertising and company built by celebrities) For the skin care and beauty product, I prefer functional rather than overhyped hot brands. I didn't buy $MAO GEPING(01318)$

$e.l.f. Beauty Inc.(ELF)$ $Estee Lauder(EL)$ $MAO GEPING(01318)$ 🚨💄📈 From Lip Gloss to Liquidity: Why $ELF Just Bought the Algorithm 📈💄🚨 e.l.f. Beauty ($ELF) didn’t just acquire Rhode, it acquired cultural velocity. Let’s be honest. No one is paying $1 billion for a few viral lip glosses and a creamy phone case. What e.l.f. bought is an emotional-access pipeline into the identity economy of Gen Z. In today’s marketplace, consumer sentiment is sculpted by TikTok scrolls, curated aesthetics, and influencer credibility. Rhode is not just a skincare brand. It is social proof you can wear. The brilliance lies in its positioning. Rhode turned Hailey Bieber into the ultim

@LMSunshine @Shyon @Aqa @HelenJanet @Universe宇宙 @koolgal @rL @SPACE ROCKET @GoodLife99 @nomadic_m @Barcode I have learned to not underestimate the [USD] [USD] [USD] churning products.

Recently, US beauty giant $e.l.f. Beauty Inc.(ELF)$ announced its acquisition of Hailey Bieber's skincare brand, Rhode, for a whopping $1 billion. Meanwhile, Justin Bieber reportedly sold his nearly 300-song catalog to Hipgnosis Songs Capital for $200 million. Let’s break down e.l.f.’s Rhode acquisition deal:$600 million in cash (~4.32 billion RMB)$200 million in e.l.f. stock (~1.44 billion RMB)Up to $200 million in performance-based payouts over the next three yearsJust like that, Hailey Bieber has officially become a billionaire. But what exactly is Rhode, the brand that flipped Hailey’s fortunes?It all started with a viral lip gloss phone case—a minimal, creamy-colored phone case with a lip gloss tube snapped into the back. Initially designed fo

🌟🌟🌟The stark difference between Hailey Beiber's Make Up Line Rhode selling for a whopping USD 1 billion and her husband Justin Beiber's record sale of USD 200 million, might lead us to wonder if beauty is inherently more profitable than music. However these 2 numbers reflect very different business models and market dynamics rather than indicating an absolute profitability ranking between beauty and music industries. Distinct Business Models  Rhode was built as a digitally skin first beauty brand designed to  meet modern consumer demands for streamlined multifunctional products.  Rhode's growth was catalysed by Hailey Beiber's strong celebrity influence, saavy social media marketing and a business model that leverages direct to consumer sales with high margins and recurring

Recently, US beauty giant $e.l.f. Beauty Inc.(ELF)$ announced its acquisition of Hailey Bieber's skincare brand, Rhode, for a whopping $1 billion. Meanwhile, Justin Bieber reportedly sold his nearly 300-song catalog to Hipgnosis Songs Capital for $200 million. Let’s break down e.l.f.’s Rhode acquisition deal:$600 million in cash (~4.32 billion RMB)$200 million in e.l.f. stock (~1.44 billion RMB)Up to $200 million in performance-based payouts over the next three yearsJust like that, Hailey Bieber has officially become a billionaire. But what exactly is Rhode, the brand that flipped Hailey’s fortunes?It all started with a viral lip gloss phone case—a minimal, creamy-colored phone case with a lip gloss tube snapped into the back. Initially designed fo

$e.l.f. Beauty Inc.(ELF)$ $Estee Lauder(EL)$ $MAO GEPING(01318)$ 🚨💄📈 From Lip Gloss to Liquidity: Why $ELF Just Bought the Algorithm 📈💄🚨 e.l.f. Beauty ($ELF) didn’t just acquire Rhode, it acquired cultural velocity. Let’s be honest. No one is paying $1 billion for a few viral lip glosses and a creamy phone case. What e.l.f. bought is an emotional-access pipeline into the identity economy of Gen Z. In today’s marketplace, consumer sentiment is sculpted by TikTok scrolls, curated aesthetics, and influencer credibility. Rhode is not just a skincare brand. It is social proof you can wear. The brilliance lies in its positioning. Rhode turned Hailey Bieber into the ultim

📍 The Deal That Turned Heads e.l.f. Beauty's acquisition of Hailey Bieber's Rhode for $1 billion raised eyebrows — especially after ELF's stock jumped 23% post-earnings. The beauty market is known for its gross margins (often 60–80%), but is a Gen Z-skewed celeb brand really worth unicorn status? 📍 Brand Power vs Financials The ELF–Rhode deal isn't just about skincare formulas — it's about distribution, TikTok-native branding, and emotional loyalty. In contrast, Estée Lauder and traditional brands have struggled with innovation and relevance, especially among younger consumers. 📍 My View as an Investor This isn't another "celebrity cash grab" — it's a play on the future of consumer identity. ELF is monetising affinity, not just utility. At the same time, I'd be cautious about valuation mul

I definitely don’t think Rhode is worth $1billion. The cosmetic industry renews rapidly and it can be hard to get consumers’ loyalty. It does help with BLACKPINK using it and their fanbase can help propel the sales. This is similar to popmart. The thing is whether this can be sustained and whether more products will be introduced into the market like how popmart keeps introducing new toys. I buy products only based on function. What is the point of getting the lip gloss that doesn’t suit me? Identity is not built on externals like what I use or wear or eat. I am confident in who I am. The beauty industry is high margin as the materials don’t cost much but they can sold at a high value especially if it is popular with the masses. I’m bullish on maogeping as it is the icon for China an

@LMSunshine @Shyon @Aqa @HelenJanet @Universe宇宙 @koolgal @rL @SPACE ROCKET @GoodLife99 @nomadic_m @Barcode I have learned to not underestimate the [USD] [USD] [USD] churning products.

I am not sure whether Rhode is worth 1 billion or not, but I can sure Beauty Industry for sure a high margin  business! (with the advertising and company built by celebrities) For the skin care and beauty product, I prefer functional rather than overhyped hot brands. I didn't buy $MAO GEPING(01318)$

Well [Thinking] it's the investors view to decide whether Rhode is worth $1B. I will follow my trusted chart 📈 📉 & follow it when she "speaks" to me [Chuckle]. Beauty is in the Eye of the Reviewer [Chuckle] [Chuckle] [Chuckle] Let the Market forces decide [Happy]

$e.l.f. Beauty Inc.(ELF)$ paid $1 billion for Rhode beasuce it is the top media hype product with affordable price targeting the mass market. ELF already has many beauty products so it definitely has the ability to make Rhode a success. Thanks @Tiger_SG

TIGER MATES LOOK INTO CDL NOW ! $CityDev(C09.SI)$

Think beauty industry is a high-margin business, especially for the various high-end brands willing to spend much on marketing their products.

Nice. Thanks for sharing. Girl sale is usually easy than men. Especially come to cosmetic and beauty product.

Let's join in to Grab some 🪙 @koolgal @Jes86188 @JC888 @Shernice軒嬣 2000 @yourcelesttyy @Barcode @Shyon

usually it's emotional... buying a product you have to feel for it... even if functional

$e.l.f. Beauty Inc.(ELF)$  yes if it's famous stable company 

yes