Key InformationIndustry Overview:China's online retail merchandise sales (GMV) grew 6% YoY in April 2025, in line with the first quarter and significantly higher than the overall social retail growth rate (+5.1%).The growth was mainly driven by a rebound in consumption of durable goods such as home appliances, telecommunication equipment and stationery, driven by the "trade-in" policy.GMV growth is expected to be higher in May, benefiting from the early start of the 618 promotion period, but may fall back in June, and the whole year needs to be observed by combining May and June.E-commerce platform performance:Alibaba: Core ad revenue CMR, Tmall gross profit beat expectations, AI-driven marketing tools boost penetration. $Alibaba(BABA)$
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