$Meta Platforms, Inc.(META)$ has recently announced a pivotal shift in its WhatsApp strategy by introducing advertising to the platform, marking a departure from its long-standing "no ads" policy. This move aims to monetize WhatsApp’s massive user base of over 3 billion monthly active users, leveraging its Updates tab for ads, channel subscriptions, and promoted channels. This report analyzes Meta’s strategic pivot, recent financial performance, market expectations, and valuation implications, arguing that while the advertising initiative presents significant revenue potential, it must navigate user privacy concerns and market dynamics to ensure long-term success.WhastApp to start showing ads in messaging app launches news monetisation featuresStr