Pop Mart (09992) has been on a spectacular rally, surging 300% last year and up another 49% year-to-date (YTD), recently hitting new all-time highs. Many now argue that traditional investment favorites like gold and Moutai are losing relevance among younger generations, while trendy collectibles like Labubu and Molly are capturing Gen Z's attention. POP MART (09992) Pop Mart’s Appeal: The New Wave of Collectibles Pop Mart has successfully built a business around blind box culture, tapping into the psychology of surprise, exclusivity, and collectibility. Their products, including Labubu, Molly, Dimoo, and Skullpanda, have become social phenomena, frequently discussed among young consumers. The company has positioned itself not just as a toy seller, but as a cultural and lifestyle brand, ble
Why Consumers Love Pop Mart, Mixue, and Laopu Gold?
Recently, three major "new consumption" stocks in the Hong Kong market have performed exceptionally well. Laopu Gold has surged 210% YTD, Pop Mart has risen another 150% this year after a strong rally last year, and Mixue Group is up 99% this year, even driving up other tea beverage stocks. At first glance, these three companies seem unrelated in terms of business models, but they actually represent the optimal cost-performance ratio in their respective industries when it comes to “emotional value vs. spending.” Do you think these three new consumer companies will continue to rise?
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